Purpose – This research aims to explore the impact of fashion leaders on followers’ shopping frequency in Keserwan, Lebanon. This thesis will study the relationship between celebrity influencers, fashion influencers, in-store fashion employees, demographics and followers’ shopping frequency. The purpose is to have those findings become helpful for Lebanese fashion retailers within knowing how to be able to know what items will sell more than others and how to manage inventory as well as reduce loss of profit. Design/methodology/approach – Employing a deductive approach, this study presents one ...