The study purpose is to assess students’ satisfaction on services provided by higher education institutions (HEIs) and consequently their loyalty towards the institution. The research design followed a quantitative approach where a questionnaire was developed based on a seven-point Likert scale. Data was collected from 297 students at Notre Dame University-Louaize (NDU) in Lebanon. The results elucidated that the affective component positively and strongly influences students’ satisfaction. Variables related to physical facilities did not outstand in the results so we were not able to conclude ...