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Browsing Theses and Dissertations by Issue Date

Browsing Theses and Dissertations by Issue Date

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  • Assessing the effects of DVD piracy on the Lebanese film productions 
    Khabbaz, Nicolas (Notre Dame University-Louaize, 2009)
    The main factor is pinning down the income of the Lebanese movie is piracy. Investors are not willing to spend their money in a high risk project if piracy is going to continue affecting negatively the revenues of films.the growth of the Lebanese cinema is facing many obstacles. The major one is the difficulty to finance a film because financiers do not consider the Lebanese cinema as an industry with potencial success. For them, investing in a movie is not a thriving business that makes fast profit or even any profit. A lot of Lebanese movies didn't make it "financially". The producers are still ...
  • Agenda setting in the Syrian war : a framing theory approach 
    Gerges, Ralph Badih (Notre Dame University-Louaize, 2009-05)
    This paper studies how each television covers war using different type of frames based on its agenda setting. Depending on an extensive literature review analysis dealing with similar international and local conflicts and wars, this study links between what happened in the past in other countries and cities and the war in Aleppo. The paper raises four main research questions: RQ1: how much importance did the television stations give to the Aleppo situation?, RQ2: did the newscasts present both sides (opposition and regime) of the story?, RQ3: what type of language was used by each channel to ...
  • The potential effects of television's body image on the perception of the Lebanese females between 20 & 30 years old 
    Francis, Darine Youssef (2012)
    The impact of the thin ideal body of a woman as is presented in media has been constantly investigated in the literature of the female body image. This study has explored the potential effects of television's body image on the perception of Lebanese females between 20 and 30 years old. By using the social comparison theory as a mechanism, this study has investigated the relationship between television exposure, automatic self-comparison, body dissatisfaction, and mood disturbance. A sample of 145 Lebanese female filled out an online questionnaire and report the number of hours they spent watching ...
  • Uses and gratifications of Facebook : the participatory culture of Lebanese users 
    Akoury, Chahid Charbel (Notre Dame University-Louaize, 2012)
    The surge in number of facebook users over the last years has been propelled by their needs for social integration, self-expression, and information seeking. This paper explored the motivations for using Facebook, and the gratifications Lebanese users derive from those uses. Moreover, this study examined the frequency of facebook participation of the Lebanese user. A literature review was done on the scholarly research covering the areas of social networking sites, new media and uses and gratifications theory. The theoretical framework was used to determine what are the motivations for Facebook ...
  • Male stereotypes in modern Lebanese print advertising 
    Char, Christel Antoine (Notre Dame University-Louaize, 2012)
    The thesis examines the visual and connotative representations of men in Lebanese print advertising. Historically, studies on female stereotypes in advertising and media have been conducted from every possible angle, but even after extensive research, I have found very few studies on male stereotyping in the same field. The reason behind that lies, I think, in the fact female stereotyping is more controversial and demeaning to women, while male stereotyping seems to be flattering and favorable to men. Controversy sells, and controversial subjects get a lot more attention than non-controversial ...
  • Cartoons animation and its potential effects on children's social norms : parental perspective 
    Al-Jardaly, Arwa (Notre Dame University-Louaize, 2012)
  • Social media : a new recipe for companies marketing strategy in Lebanon 
    Chelala, Nathalie Maroun (Notre Dame University-Louaize, 2013)
    Traditional media are a one-way conversation addressed by a company to consumers or to the public, whereas Social Media allow a real, balanced and unconstrained two-way conversation between the company and the world. This is why it is of no surprise that some believe that using social media in the marketing strategy can be somehow frightening. This is also why marketers, especially in Lebanon are still reluctant to use social media as part of their marketing mix. The purpose of this thesis is to examine how companies in Lebanon use social media as a marketing and branding tool in consumer ...
  • Television branding in Lebanon : the birth of modern Lebanese television in 1995 
    Kouyoumdjian, Zaven (Notre Dame University-Louaize, 2013)
    In the mis nineties, the Lebanese television went through a critical transitional phase as Lebanon was moving towards peace folowing 15 years of civil war. In this stage, an Audio Visual Media Law was introduced to regulate the ownership and opertion of the militia owned de facto radio and television stations. This law was the first of its kind in Lebanon and the Middle East. To cope with the country's media scene, the Lebanese television stations had to restructure themselves on the corporate level, reposition their status, and rethink their programming policies. This mission was accomplished ...
  • The effects of e-games on children's communication skills : a Lebanese mothers' perspective 
    Bachaalany, Chantal (Notre Dame University-Louaize, 2013)
    The effects of e-games on children’s communications skills or social interactions as seen by their mothers has been rarely researched and investigated due to the novelty of the subject. Violence in games was the leader in research over the last few decades, until the invention of touchscreens. Many theories were discussed in order to describe the relationship between children and touchscreens (the Social Learning Theory, the Catharsis Theory, and the Cultivation theory). According to previous research and relevant theories, two research questions were raised. The first question sheds the light ...
  • The plight of Iraq's Christians : attack on Lady of Salvation Church and conditions of refugees to Lebanon 
    El Cheikh, Christine Ayoub (Notre Dame University-Louaize, 2013)
    This research has contributed to an increased knowledge of the difficult circumstances Iraq’s Christians are undergoing on the humanitarian, political, socio-economic and social levels, whether in their homeland or in diaspora. Ten years after the 2003 United States-led invasion of Iraq, Christians continue to be targeted by a wave of violence, threats, and intimidations executed by extremist Islamist military groups. They also face religious discrimination, political underrepresentation, and infringement of their fundamental rights. The main theoretical orientation of this study is based on the ...
  • The impact of colors in print ads on purchasing decisions : Lebanese consumers' perspective 
    Kizirian, Arpi Samuel (Notre Dame University-Louaize, 2013)
    A consumer behavior is influenced by word-of-mouth, music, advertising and product (availability, price, range, quality, design; its features and benefits it offers; size and packaging that gives information about the product inside). Although the new technology and the viral online media are becoming prevalent, the traditional print media such as newspapers, magazines and billboards are still thriving and still attractive to many people. The study explores understanding of variables such as colors in print ads, consumers' color prefrences, gender, and age among others and discusses how these ...
  • The grieving process on Facebook in Lebanon and its impact on the 5 stage of grief 
    Araman, Sygrid Robert (Notre Dame University-Louaize, 2013)
    The aim of this study is to explore how Facebook’s platform is used in the grieving practices in Lebanon. In addition, it is supposed to reveal whether or not it soothes the five stages of grief, introduced by Elisabeth Kubler-Ross(1997): 1) Denial, 2) Anger, 3) Bargaining, 4) Depression, and 5) Acceptance, by incorporating the support of others. Results will show if a Lebanese virtual grieving outlet on Facebook is actually present and effective. Using variables such as feelings, the five stages of grief and gratification of human needs, two methods of research were used for this study, qualitative ...
  • Obama's 2008 campaign : lessons learned and applied in the Lebanese context 
    Doumit, Pamela Badawi (Notre Dame University-Louaize, 2013)
    It was Obama's 2008 brilliant campaign that shed light on the meaning and importance of a consistent political marketing campaign. It proved to have significant effects on people's voting behavior and it inspired many individuals including the author of this study who accordingly sought out answers on one main question: How can Lebanese political entities use the political marketing lessons developed from Obama's 2008 campaign and apply them in the Lebanese Context? The author conducted several interviews and examined various literatures to collect the necessary data and then interpreted them ...
  • Fast food advertising to children in Lebanon and its potential effects on eating habits and obesity 
    Koukou, Elise Elias (Notre Dame University-Louaize, 2014)
    In recent years, the food and beverage industry in Lebanon has viewed children and adolescents as a major market force. As a result, children and adolescents are now the target of intense and specialized food marketing and advertising efforts, especially fast food companies. The Lebanese society has witnessed an increase in overweight children and diabetic ones. This increase is due to several factors related to the types of food marketed to this category of people: - Food captures 12.5% of Lebanese consumer spending and so there is vigorous competition within this industry - Food is a repeat-purchase ...
  • Twitter : a new marketing tool for retail business in Lebanon 
    Doumit, Aline Bechara (Notre Dame University-Louaize, 2014)
    The objective of this study is to create an understanding of the importance of using Twitter in Lebanese retail companies and how it directly affects the customers’ buying decision. The aim is to define the characteristics, advantages and disadvantages of Twitter that differentiate it from traditional marketing communication channels (TV. Press Ads, Billboards…), and from other Social Media tools (Facebook, Pinterest, Instagram…). It is also about opportunities and challenges Twitter induces for communication. The paper explores the use of Twitter in communicating with current and potential ...
  • Religious speeches in media 
    Ghoussoub, Pina Raymond (Notre Dame University-Louaize, 2014)
    The relationship between religion and politics is critical, particularly in a multi-confessional country like Lebanon. Against this backdrop, this study explores the impact of religious speeches and news reports broadcasted by a number of Lebanese TV stations to decode the specific propagated message via these news texts. In other words, in order for Lebanon to progress and mature politically, it is necessary that there be a clear distinction between religion and politics. But given the nature and history of Lebanon, this distinction should not amount to total separation. A healthy distinction ...
  • Equipping children to outsmart advertising through philosophy 
    Abdulbaki, Nada H. (Notre Dame University-Louaize, 2014)
    The focus of this study is basically exploring the concepts of advertising brainwash and the imagined reality, and how it has developed a gruesome threat that devours the children’s imagination. It also highlights how the Lebanese curriculum of Grades one to five ignores critical thinking that can be acquired by customized philosophy in the form of children stories, which in turn creates media literacy and equips kids to specify their own identities and shape their own world. Thus, the theoretical framework relies on mass communication theories: Propaganda (seven persuasive devices that convince ...
  • The harmful impact of Facebook on the academic and social skills of students in Lebanon 
    Aoun, Christina (Notre Dame University-Louaize, 2014)
    The purpose of this was to illustrate the aspects of Facebook, which contribute into the effects on academic performance and socialization habits of Lebanese tweens. In order to achieve this objective three research questions and two related hypothesis were measured. (1) Does long hours on Facebook reflect negative effects among adolescents? (2) What are the various effects of Facebook on adolescents spending increased amount of time on this social networking website? (3) Is there a correlation between the academic performance of adolescents and the time spent on Facebook? The related hypothesis ...
  • Branding strategies: analyzing TV campaigns for the promotion of Lebanon as a touristic destination 
    Abou Chakra, Carmen Samih (Notre Dame University-Louaize, 2014)
    Nations have understood the importance of reliable branding strategies to promote themselves as unique touristic destination. Marketers around the world are now dealing with countries as if they are brands and use different kinds of strategies to promote them. This thesis went through the definition of branding and destination branding; it also discussed the branding process with the emphasis on the Lebanese case. Relying on persuasion theories, mainly Rank’s persuasion model, this thesis has analyzed the TV campaigns done by the Ministry of Tourism in Lebanon to determine their strengths and ...
  • The Leftist political song in Lebanese broadcast media during the 1975-1990 Civil War: a lasting ideological phenomenon? 
    Awky, Zoya Jabra (Notre Dame University-Louaize, 2014)
    The Lebanese leftist political song is an expression of a position and a belief, at times political and at others cultural. This study explores the reasons behind the emergence of the leftist political song. It analyzes more specifically the role of the Lebanese communist party and other leftist parties in supporting the artists that produced this type of songs and their role in using this particular genre as a motivator and a communication tool to mobilize their public. The study therefore examines the relationship between the political engagement of the artists and the existence of this song ...

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