Online dating services replaced traditional matchmaking tools. The internet gave individuals the opportunity to be their own matchmakers and experience new online identities leaving room for different methods in the presentation of self. There are many studies done on the topic of online dating services however, none of them has discussed it in terms of identity, framing and its role in Lebanon. Using the uses and gratification and the framing theories this thesis examined how Lebanese adults frame themselves on online dating websites and applications and the gratifications they get from their ...

Throughout history, politics has played a major role in exerting its power into other domains, especially sports. In Lebanon, sports has been heavily linked to politics and religion as Lebanon’s history is known for its political and religious conflicts. The purpose of this research is to investigate the influence of politics on Lebanese sports in the two most prominent sports fields, football and basketball, using the Spiral of Silence and the Two- Step theories. The final sample of 295 participants filled a questionnaire that targeted their fandom and attitudes towards political intervention ...

According to the office of the United Nations High Commissioner for Refugees (UNHCR) and the office of the United Nations Children's Fund (UNICEF), the impact of the deep economic and financial crisis hitting Lebanon, the Covid 19 Pandemic and most recently the Beirut Blast are affecting migrant workers on all aspects and pushing many to the brink. Therefore, we are witnessig illegal immigration through many ways, resulting high and dangerous risks on the migrants’ lives. With the support of the United Nations Office on Drugs and Crime (UNODC) and as a responsible filmmaker who believes that ...

Many studies have been conducted on social media’s role and especially the role of Instagram in increasing sales and in yielding positive results for luxury brands, but none of these studies was conducted on Lebanese women. Using the framing theory and the perception theory, this paper explores how important is the presence of luxury brands on Instagram for Lebanese females aged between 15 and 35. A survey was distributed to a sample of 335 females aged between 15 and 35 using different variables to measure how these females perceive data and different content from luxury brands on Instagram. An ...

This presentation showcases the journey that I embarked into within the media world. It is based on creating an overview of TV distribution history and analyzing changes in distribution to identify patterns throughout the years. This work was done by studying major formats in TV production as well as local and international production, TV shows, home-viewing and audience, and digital distribution. Every method of distribution and production affected shifts in audience expectations and changes in content, and every production was executed differently in each country. Based on academic ...

This research focused on the motivations Lebanese women have for following fashion blogs on Instagram. This study is important since we are lacking in Lebanon researches that focuses on the relationships between people and blogs on social media especially Instagram. Rather than focusing on the impact of the social media on people's lives, the researcher looked from the people's eye and examined their motives for following fashion blogs on Instagram. Using a survey with measures adapted from previous research on fashion blogs motivations, the researcher was able to discover the main reasons for ...

Scholars have been increasingly concerned with portrayals of terrorism in mainstream and alternative media outlets. Although terrorism had previously received some scholarly attention, the political and policy ramifications of September 11 and subsequent terrorist threats or attacks on the European Union, the United States and the Middle East have prompted an even more immediate and voluminous response from scholars. Communication researchers have since focused on public response and reaction to terrorist attacks, definitions of terrorism, policy questions, media portrayals of terrorism, and ...

In light of the influence of fake news on the Lebanese revolution that was ignited on the 17th of October 2019, this research paper examines how Notre Dame University (NDU) students reacted, assessed and were affected by false information. Four focus groups were conducted with 24 NDU students from different faculties and majors to gather valuable results. To answer this study’s five questions and look deeper into the youth’s behavior, comprehension, and evaluation of fake news spread on social media, the researcher adopted the Uses and Gratifications Theory (UGT) developed by Katz in 1959. The ...

The purpose of this thesis was to study how individual psychological factors, including perceived gratifications, loneliness, and boredom, have a correlation with mobile social game uses and addiction. Notably, the study laid emphasis on the case of Candy Crush in particular to assess the possible relationships between the mentioned above variables. The study covered high school students in the Maten region Lebanon. The sample size was 90 students, 30 students from three high schools based on purposive sampling, which is a non-probability sampling method. The findings of the study showed that ...