The focus of this study is basically exploring the concepts of advertising brainwash and the imagined reality, and how it has developed a gruesome threat that devours the children’s imagination. It also highlights how the Lebanese curriculum of Grades one to five ignores critical thinking that can be acquired by customized philosophy in the form of children stories, which in turn creates media literacy and equips kids to specify their own identities and shape their own world. Thus, the theoretical framework relies on mass communication theories: Propaganda (seven persuasive devices that convince ...

The purpose of this was to illustrate the aspects of Facebook, which contribute into the effects on academic performance and socialization habits of Lebanese tweens. In order to achieve this objective three research questions and two related hypothesis were measured. (1) Does long hours on Facebook reflect negative effects among adolescents? (2) What are the various effects of Facebook on adolescents spending increased amount of time on this social networking website? (3) Is there a correlation between the academic performance of adolescents and the time spent on Facebook? The related hypothesis ...

Social media has played a key role in the rise of extremism. Extremists took advantage of these open and free platforms to promote their propaganda. At the same time, this was an opportunity for governments, religious institutions and civil society to create counter extremism narrative. Based on the framing theory, this study examines the way in which Sawab, Al-Azhar Observatory, and Taadudiya Facebook pages present their narratives, with the aim of developing characteristics for each of the narratives. This study adopts a quantitative research methodology through the content analysis of ...

This thesis explored women stereotyping in Lebanese TV commercials. Stereotyping concept was defined; international stereotypical images of women and global ads, global images were examined as well as the interpretation of Lebanese TV commercials in the literature review. In the theoretical framework, the Cultivation and the Social Expectation theories were drawn from the Mechanistic and Sociological framework of theories to best examine this subject. This thesis adopted the content analysis technique. Data were analyzed to verify the level to which women depicted in these TV commercials were ...

The objective of this study is to create an understanding of the importance of using Twitter in Lebanese retail companies and how it directly affects the customers’ buying decision. The aim is to define the characteristics, advantages and disadvantages of Twitter that differentiate it from traditional marketing communication channels (TV. Press Ads, Billboards…), and from other Social Media tools (Facebook, Pinterest, Instagram…). It is also about opportunities and challenges Twitter induces for communication. The paper explores the use of Twitter in communicating with current and potential ...