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Browsing Theses and Dissertations by Author "El Khoury, Jessica R., Ph.D."

Browsing Theses and Dissertations by Author "El Khoury, Jessica R., Ph.D."

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  • Autonomous sensory meridian response: the phenomenon behind the tingling sensation 
    El Chaar, Antony (Notre Dame University-Louaize, 2019)
    This thesis investigates why people watch Autonomous Sensory Meridian Response videos. To study this emerging phenomenon, the uses and gratifications theory was used and the survey method was applied. The questionnaire was posted on the web on ASMR forums and Facebook pages. 132 people participated in the survey - all of them reported to be ASMR experiencers. The questionnaire helped examine the needs for sexual pleasure, intimacy, affective and tension release. Overall, the results showed that most of the people do not watch ASMR videos for sexual pleasure or intimacy purposes but rather for ...
  • Body images in Lebanese music videos : social comparisons and perceptions of a Lebanese audience 
    Hanna, Mary (Notre Dame University-Louaize, 2018)
    With a shift in the Lebanese music industry with an emphasis on the physical appearance of the artists, the body perceptions and satisfactions of a Lebanese audience are affected by the way the media portray artists in contemporary Lebanese music videos. The past of Arab music was one filled with "art", "enchantment", and "ecstasy"(Hammond, 2005). Female artists or singers were deemed talented for their exceptional vocals and their abilities to grab the audiences' attention. In fact, Racy (2003) expressed how the period of classical Arab music, which lasted between the 50's and 70's, was ...
  • How Lebanese consumers use OLX mobile sale application 
    Zeitouny, Joe Salim (Notre Dame University-Louaize, 2018)
    This thesis investigates the reasons behind Lebanese consumers' use of sales applications, more specifically OLX, utilizing the Uses and Gratifications theory and the concept of trust. An online survey was conducted to understand Lebanese consumers' use of sales applications. 253 participants through snowball sampling provided information about themselves and replied to questions dealing with trust, trustworthiness, quality, age group, ease of use, uses and gratification and delivery time. Univariate ANOVA, hierarchal regression and frequencies were used to measure the hypotheses and research ...
  • The impact of cyberbullying : drug consumption as a coping mechanism for Lebanese University students 
    Al Ahmadieh, Sami Zuhair (Notre Dame University-Louaize, 2019-05)
    The objective of this study was to examine the influence of cyberbullying on various coping mechanisms such as drug abuse and depression among a sample of 251 Lebanese students, aged 17 to 31, and are enrolled in universities across the country. Using a quantitative method and guided by the transactional model for stress and coping theory, a link to a survey was electronically sent to the respondents through different social media platforms. Results show that some respondents are aware of the consequences behind cyberbullying, specifically the extreme ones (such as alcohol or drug addiction as ...
  • Impact of Lebanese civil movements on young adults : 2018 elections and voting 
    Majzoub, Marwa Wissam (Notre Dame University-Louaize., 2019-04)
    The following study is conducted about the relationship between youth perception of social movements and their attitude and behavior in May 2018 elections in Lebanon. The aim of the study is to evaluate the exposure to social movements via social and mass media and the attitudes towards current politicians and asses its relation with voting decisions. Research questions of the study included (1) Exposure to Social Movements and Perceptions about Civil Movements and (2) Social Movements Impact on Voting. In order to conduct the study, a quantitative design was applied via questionnaires. This ...
  • Local vs. western television shows preferences among Lebanese audiences : uses and gratification, cultivation and spectatorship theories 
    Mouranieh, Tara (Notre Dame University-Louaize, 2018)
    It was impossible to imagine a world without television, but it is not that hard anymore. Many of the young adults in Lebanon are shifting their preferences when it comes to television. Lebanese TV stations are facing new competitors: cable television and online streaming services. This study examines motives behind viewing local and Western series and programs using a quantitative survey research design. Using the Uses and Gratifications theory along with Cultivation and Spectatorship theories, this research studied the Lebanese youth and the reason behind watching television. The findings ...

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