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Browsing Theses and Dissertations by Author "El-Fakih, Khaled, Ph.D."

Browsing Theses and Dissertations by Author "El-Fakih, Khaled, Ph.D."

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  • Branding strategies: analyzing TV campaigns for the promotion of Lebanon as a touristic destination 
    Abou Chakra, Carmen Samih (Notre Dame University-Louaize, 2014)
    Nations have understood the importance of reliable branding strategies to promote themselves as unique touristic destination. Marketers around the world are now dealing with countries as if they are brands and use different kinds of strategies to promote them. This thesis went through the definition of branding and destination branding; it also discussed the branding process with the emphasis on the Lebanese case. Relying on persuasion theories, mainly Rank’s persuasion model, this thesis has analyzed the TV campaigns done by the Ministry of Tourism in Lebanon to determine their strengths and ...
  • The potential effects of television's body image on the perception of the Lebanese females between 20 & 30 years old 
    Francis, Darine Youssef (2012)
    The impact of the thin ideal body of a woman as is presented in media has been constantly investigated in the literature of the female body image. This study has explored the potential effects of television's body image on the perception of Lebanese females between 20 and 30 years old. By using the social comparison theory as a mechanism, this study has investigated the relationship between television exposure, automatic self-comparison, body dissatisfaction, and mood disturbance. A sample of 145 Lebanese female filled out an online questionnaire and report the number of hours they spent watching ...

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