Since the last decade of the 20th century, the market of luxury goods has witnessed a steady growth globally. The brands’ owners are giving greater attention to the phenomenon of luxury consumption. This thesis presents an insight into the determinants of the consumers’ behavior and their purchasing targets and needs towards luxury fashion brands and products, such as Christian Dior, Chanel, Hermes, Yves Saint Laurent, Gucci, Versace, among others, and their relative importance. There are several studies that have tested the consumers’ purchasing behavior, while only few studies surveyed and ...

This research presents a study and a closer insight on the practice of citizen journalism and its effects on the profession in Lebanon. On Sunday May 6th 2018, a large dispute took place between two political parties running for the elections in Zahle- Lebanon: runner for the Popular Block, Mrs. Myriam Skaff and the Lebanese Forces. What triggers this study is the fact that the dispute was recorded by citizens while traditional media were absent. The videos were spread across social media, and afterwards, the Lebanese media interpreted the incident. The aim of this study is to stress on the ...

“We lived on farms, then we lived in cities, and now were going to live on the internet!” This quote is taken from the Academy Award-winning film The Social Network (Imbd.com, 2010) and can be viewed as a representation of the current trends of our modern society. The rise of Internet usage and new technology is causing the world to move towards digital media which has led to the development and facilitation of blogs. Although the history of blogs is short, they have evolved into a valid and popular medium encouraging debates and allowing individuals to share their interests, provide suggestions, ...