Theses and Dissertations: Recent submissions

  • Francis, Darine Youssef (2012)
    The impact of the thin ideal body of a woman as is presented in media has been constantly investigated in the literature of the female body image. This study has explored the potential effects of television's body image on the perception of Lebanese females between 20 and 30 years old. By using the social comparison theory as a mechanism, this study has investigated the relationship between television exposure, automatic self-comparison, body dissatisfaction, and mood disturbance. A sample of 145 Lebanese female filled out an online questionnaire and report the number of hours they spent watching ...
  • Ghoussoub, Pina Raymond (Notre Dame University-Louaize, 2014)
    The relationship between religion and politics is critical, particularly in a multi-confessional country like Lebanon. Against this backdrop, this study explores the impact of religious speeches and news reports broadcasted by a number of Lebanese TV stations to decode the specific propagated message via these news texts. In other words, in order for Lebanon to progress and mature politically, it is necessary that there be a clear distinction between religion and politics. But given the nature and history of Lebanon, this distinction should not amount to total separation. A healthy distinction ...
  • Nakad, Therese Selim (Notre Dame University-Louaize, 2015)
    Social networking sites have opened the doors of communication allowing people from around the world to engage and to interact with each other. As one of the most outstanding social networking communities, Facebook boasts over 1 billion active users, visiting the platform several times a day. The purpose of this study is to examine whether Lebanese students pay attention to the ads displayed on Facebook and what kind of attitudes they have toward Facebook ads. A thorough revision of relevant literature in the fields of online advertising, Facebook advertising attention, media elements, and online ...
  • Aoun, Manal (Notre Dame University-Louaize, 2015)
    The concept of dieting and staying fit has become a worldwide phenomenon affecting not only women in the first world countries but also in Middle Eastern countries such as Lebanon. Women in Lebanon are striving to maintain the ‘ideal’ weight and diet product companies have promoted the concept of staying thin and have linked it to being physically attractive. The purpose of this research is to show how diet product ads and specifically the case of Nestle Fitness Corn Flakes campaign displayed on television in Lebanon, has had different effects on women aged between 25 and 35 years. The research ...
  • Aad, Carla (Notre Dame University-Louaize, 2019)
    This presentation showcases the journey that I embarked into within the media world. It is based on creating an overview of TV distribution history and analyzing changes in distribution to identify patterns throughout the years. This work was done by studying major formats in TV production as well as local and international production, TV shows, home-viewing and audience, and digital distribution. Every method of distribution and production affected shifts in audience expectations and changes in content, and every production was executed differently in each country. Based on academic ...
  • Keyrouz, Cherine (Notre Dame University-Louaize, 2019)
    Since the last decade of the 20th century, the market of luxury goods has witnessed a steady growth globally. The brands’ owners are giving greater attention to the phenomenon of luxury consumption. This thesis presents an insight into the determinants of the consumers’ behavior and their purchasing targets and needs towards luxury fashion brands and products, such as Christian Dior, Chanel, Hermes, Yves Saint Laurent, Gucci, Versace, among others, and their relative importance. There are several studies that have tested the consumers’ purchasing behavior, while only few studies surveyed and ...
  • Maluf, Antoine B. (Notre Dame University-Louaize, 2022)
    Municipalities are in direct contact with their communities, delivering basic services and ensuring safety and security within their jurisdiction, and they are at the forefront of the response to crises. While it is imperative to understand the potential of municipal communication in bridging the trust gap between the state and citizens to improve functionality and social stability, there is a dearth of such studies in Lebanon. This study becomes even more pertinent considering that it comes at a time when Lebanon is facing multiple crises including an unprecedented economic and ...
  • Saba, Doris (Notre Dame University-LouaizeBeirut Film Society, 2021)
    According to the office of the United Nations High Commissioner for Refugees (UNHCR) and the office of the United Nations Children's Fund (UNICEF), the impact of the deep economic and financial crisis hitting Lebanon, the Covid 19 Pandemic and most recently the Beirut Blast are affecting migrant workers on all aspects and pushing many to the brink. Therefore, we are witnessig illegal immigration through many ways, resulting high and dangerous risks on the migrants’ lives. With the support of the United Nations Office on Drugs and Crime (UNODC) and as a responsible filmmaker who believes that ...
  • Abi Allam, Dayane (Notre Dame University-Louaize, 2022-04)
    This study aims to explore the effects of the small arms’ positive portrayals in the Lebanese news on youth. A combination of quantitative and qualitative methods has been adopted to understand the correlation between violence in Lebanese news and youth behavior. On the quantitative level, a survey was carried out with Lebanese youth who watch frequently and less frequently the Lebanese news. 102 responses were received and were analyzed using Statistical Package for Social Sciences (SPSS). Moreover, a qualitative analysis has been conducted with four interviewees with an extensive experience ...
  • Khalil, Dalal (Notre Dame University-Louaize, 2022)
    In light of the influence of fake news on the Lebanese revolution that was ignited on the 17th of October 2019, this research paper examines how Notre Dame University (NDU) students reacted, assessed and were affected by false information. Four focus groups were conducted with 24 NDU students from different faculties and majors to gather valuable results. To answer this study’s five questions and look deeper into the youth’s behavior, comprehension, and evaluation of fake news spread on social media, the researcher adopted the Uses and Gratifications Theory (UGT) developed by Katz in 1959. The ...
  • Abou Chakra, Carmen Samih (Notre Dame University-Louaize, 2014)
    Nations have understood the importance of reliable branding strategies to promote themselves as unique touristic destination. Marketers around the world are now dealing with countries as if they are brands and use different kinds of strategies to promote them. This thesis went through the definition of branding and destination branding; it also discussed the branding process with the emphasis on the Lebanese case. Relying on persuasion theories, mainly Rank’s persuasion model, this thesis has analyzed the TV campaigns done by the Ministry of Tourism in Lebanon to determine their strengths and ...
  • Abdulbaki, Nada H. (Notre Dame University-Louaize, 2014)
    The focus of this study is basically exploring the concepts of advertising brainwash and the imagined reality, and how it has developed a gruesome threat that devours the children’s imagination. It also highlights how the Lebanese curriculum of Grades one to five ignores critical thinking that can be acquired by customized philosophy in the form of children stories, which in turn creates media literacy and equips kids to specify their own identities and shape their own world. Thus, the theoretical framework relies on mass communication theories: Propaganda (seven persuasive devices that convince ...
  • Awky, Zoya Jabra (Notre Dame University-Louaize, 2014)
    The Lebanese leftist political song is an expression of a position and a belief, at times political and at others cultural. This study explores the reasons behind the emergence of the leftist political song. It analyzes more specifically the role of the Lebanese communist party and other leftist parties in supporting the artists that produced this type of songs and their role in using this particular genre as a motivator and a communication tool to mobilize their public. The study therefore examines the relationship between the political engagement of the artists and the existence of this song ...
  • El Cheikh, Christine Ayoub (Notre Dame University-Louaize, 2013)
    This research has contributed to an increased knowledge of the difficult circumstances Iraq’s Christians are undergoing on the humanitarian, political, socio-economic and social levels, whether in their homeland or in diaspora. Ten years after the 2003 United States-led invasion of Iraq, Christians continue to be targeted by a wave of violence, threats, and intimidations executed by extremist Islamist military groups. They also face religious discrimination, political underrepresentation, and infringement of their fundamental rights. The main theoretical orientation of this study is based on the ...
  • Kizirian, Arpi Samuel (Notre Dame University-Louaize, 2013)
    A consumer behavior is influenced by word-of-mouth, music, advertising and product (availability, price, range, quality, design; its features and benefits it offers; size and packaging that gives information about the product inside). Although the new technology and the viral online media are becoming prevalent, the traditional print media such as newspapers, magazines and billboards are still thriving and still attractive to many people. The study explores understanding of variables such as colors in print ads, consumers' color prefrences, gender, and age among others and discusses how these ...
  • Aoun, Christina (Notre Dame University-Louaize, 2014)
    The purpose of this was to illustrate the aspects of Facebook, which contribute into the effects on academic performance and socialization habits of Lebanese tweens. In order to achieve this objective three research questions and two related hypothesis were measured. (1) Does long hours on Facebook reflect negative effects among adolescents? (2) What are the various effects of Facebook on adolescents spending increased amount of time on this social networking website? (3) Is there a correlation between the academic performance of adolescents and the time spent on Facebook? The related hypothesis ...
  • Chehadeh, Cecile Jean (Notre Dame University-Louaize, 2014)
    This thesis explored women stereotyping in Lebanese TV commercials. Stereotyping concept was defined; international stereotypical images of women and global ads, global images were examined as well as the interpretation of Lebanese TV commercials in the literature review. In the theoretical framework, the Cultivation and the Social Expectation theories were drawn from the Mechanistic and Sociological framework of theories to best examine this subject. This thesis adopted the content analysis technique. Data were analyzed to verify the level to which women depicted in these TV commercials were ...
  • El Khoury, Pamela Dory (Notre Dame University-Louaize, 2016)
    Implementation of celebrities in the cosmetic industry Celebrity endorsement in the cosmetic industry has been vastly growing nowadays. This research focuses on the impact of involving a well-known celebrity in advertising campaigns, and the influence it has on consumers' purchase decisions. A correlation relationship will further be explained between the cost of utilizing a celebrity in advertisement, and the effect it has on the sale of the cosmetic brand being endorsed. The analysis of this thesis was computed using a survey distributed upon a sample group of both genders and three different ...
  • El haddad, Elias (Notre Dame University-Louaize, 2021-12)
    This paper studies concepts from the uses and gratifications theory and gender theory amongst Lebanese VRChat players. It studies the concepts of catharsis, diversion, social utility, vicarious experience, and escapism, as well as the male gaze, gender identity, ego ideals, and toxic masculinity. The thesis objective is to determine the transcendence of the mentioned concepts into the virtual gaming world among Lebanese video gamers. The research was conducted qualitatively through semi-structured in-depth interviews as well as participant observation to further verify the obtained data. Findings ...

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