With a shift in the Lebanese music industry with an emphasis on the physical appearance of the artists, the body perceptions and satisfactions of a Lebanese audience are affected by the way the media portray artists in contemporary Lebanese music videos. The past of Arab music was one filled with "art", "enchantment", and "ecstasy"(Hammond, 2005). Female artists or singers were deemed talented for their exceptional vocals and their abilities to grab the audiences' attention. In fact, Racy (2003) expressed how the period of classical Arab music, which lasted between the 50's and 70's, was ...

This thesis investigates why people watch Autonomous Sensory Meridian Response videos. To study this emerging phenomenon, the uses and gratifications theory was used and the survey method was applied. The questionnaire was posted on the web on ASMR forums and Facebook pages. 132 people participated in the survey - all of them reported to be ASMR experiencers. The questionnaire helped examine the needs for sexual pleasure, intimacy, affective and tension release. Overall, the results showed that most of the people do not watch ASMR videos for sexual pleasure or intimacy purposes but rather for ...

The aim of this thesis is to better understand the history of fake news and its evolution from the old times, starting with the storytelling technique, until today, with the social media and the internet. In order to clarify the idea of fake news and its impact on the audience, a sketch was picked from the Lebanese satire program, previously aired on LBCI, Bassmat watan, in order to study it. The case study was revolving around the sketch of Oussama Bin Laden in the mentioned program and the perception of the audience through the message that is transmitted by the media. The study aimed to ...

The research is designed to investigate the impact of the relationship between self-hyper femininity acceptance and objectification perception among female television presenters during primetime in Lebanon along with identifying the perception of viewers towards these (primetime) female presenters. The research will help in identifying if there is a significant relationship between the two variables; (i) self-hyper femininity and self-objectification; Lebanese primetime TV presenters and the objectified perception of audience. This study started with a literature review that is based on the ...

Constrained by the aggressive field in fashion business, marketers have stated that developing an appealing and friendly brand image on social media most particularly on Instagram is necessary to win better market. Instagram has become part of companies’ strategies nowadays in order to enhance growth, increase sales and target a very wide audience. The app that started originally as a gimmick for the public has become a strategic platform for companies especially those playing in the fashion sector. This thesis aims to examine and discern how fashion stores evolve on online social networks. ...

This thesis examines consumer attitudes and behaviors towards in-app advertising considering the pillar parameters of digital in-app advertising campaigns, namely targeting and frequency. The thesis suggests how these parameters should be strategically dosed for higher advertising campaign success with higher ad click-through rates (CTR) and higher consumer conversions on advertisers’ e-commerce websites. The research method of the study was quantitative with a survey as the main research instrument. The user survey (online from February 2019 till March 2019) was targeted at Lebanese mobile ...

“Social media is about sociology and psychology more than technology” said Brian Solis (March 14, 2012), Digital Analyst and Anthropologist, Best-Selling Author, Keynote Speaker, Human Being. This quote could be the best label to describe how people have perceived social media since day one. This thesis tackled the gratifications an Instagram user gets upon posting food images. It explains the reasons behind this immense trend of people sharing their food with friends, family, and even strangers following their social media accounts. For this purpose a literature review covered few researches ...

Using Gender Framing and Queer theories, an inductive and qualitative research method; this study looks into the evolution of sexual contents in Lebanese cinema especially in the post-war era, tackling the causes behind this shift resulting in screening of liberalistic rather than conservative contents. It focuses on the history of Lebanese cinema and how the thematic representations changed in time depending on historical, political and economic factors. Focus was on the themes treated in films and on the occurrence of sexual scenes. Results showed that War by itself was a transitional phase ...

While some film theorists are talking about a presumed death of cinema, others discuss a second golden age for TV. The current study proposes an argument that contemporary television series (as a product of post-modernism) are benefiting from cinema's previous achievements in order to upgrade their quality. To illustrate this idea, selected scenes and episodes from some narrative quality TV series are textually analyzed and compared to film theories of the three main film traditions in cinema's history (classical, modern, and post-modern). The genres of these shows follow the formulaic distinctions ...

Among the Arab countries, Lebanon was the first to legislate a copyright law in 1924 besides signing and joining a number of international conventions such as the Berne Convention for the Protection of Literary and Artistic Works, Universal Copyright Convention and the Rome Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations. The 1924 copyright law was only amended in 1999 when the Lebanese parliament issued an Act replacing chapter VII of the 1924 Act. While Lebanon has been on the forefront of copyright legislation in the Arab world, it still ...