The purpose of this thesis is to discuss the methods used to evaluate open source software in content management systems, and take a real case using open source content management software and illustrate the problem, evaluate the software, apply the evaluation methods and study its features. The software in this case is called Zope, which is an open source software application server used to design and build content management systems, intranets, portals and applications that are traditionally used. This software is written in the Python language, one of the most highly efficient object oriented ...

The 80/20 rule says that 20% of the customers produce 80% of the sales; this rule indicates the existence of hidden sales potentials that must be revealed. Those hidden sales potentials can only be discovered by building acustomer profile. A smart customer profile finds the high potential targets, creates CRM strategies, and starts programs to sell the hidden targets. Shifting just a small percentage of the customers whom are not generating profit to the top group of customers generating profit adds significantly sales growth increase profits. Customer profile puts the full picture together to ...