Purpose: The aim of this study was to present and evaluate the perception, preferences of parents. Living in Lebanon and the factors that affect the baby food purchasing behavior. Design/methodology/approach: A cross sectional study was conducted among 86 expecting moms and parents of babies between 0 and 3 years old living in Lebanon, between April and June. The results were statistically analyzed using SPSS v.22 with a statistically significant p value < 0.05. Findings: As a result of the conducted research, the most important conditions, shopping habits, attitudes, and preferences of parents ...