DSpace at NDU: Recent submissions

  • Abou Hamdan, Ghina (Notre Dame University-Louaize, 2022)
    Purpose- This research aims at investigating the effect of agile project management on cost, time, and productivity. Deductive in nature, this study scrutinizes the effect of adopting agile processes in the Lebanese IT sector. Design/methodology/approach - The study follows a deductive analytical approach to test three hypotheses formulated in accordance to the existing body of knowledge. The proposed relationships focus on the potential causal effect of a short-cycled work breakdown structure, the adaptability to change, receiving feedback from customers and employees, and collaboration ...
  • Abi Rizk, Lynn Youssef (Notre Dame University-Louaize, 2022)
    Purpose: The aim of this study was to present and evaluate the perception, preferences of parents. Living in Lebanon and the factors that affect the baby food purchasing behavior. Design/methodology/approach: A cross sectional study was conducted among 86 expecting moms and parents of babies between 0 and 3 years old living in Lebanon, between April and June. The results were statistically analyzed using SPSS v.22 with a statistically significant p value < 0.05. Findings: As a result of the conducted research, the most important conditions, shopping habits, attitudes, and preferences of parents ...
  • Majdalani, Gaby (Notre Dame University-Louaize, 2022)
    Purpose – In project management, the appreciation of the behavioral and interpersonal dimension that interacts with subordinates is to be considered as crucial factors within project sustainability. Therefore, the ability to exercise leadership is not necessarily an asset, if it is not immediately coupled with managerial skills. The intrinsic qualities that a leader should possess in order to exercise his mandate will vary depending on the intended mission. Design/methodology/approach – The study relies on a quantitative method. Such method purpose lies in the description, explanation, ...
  • Abi Allam, Dayane (Notre Dame University-Louaize, 2022-04)
    This study aims to explore the effects of the small arms’ positive portrayals in the Lebanese news on youth. A combination of quantitative and qualitative methods has been adopted to understand the correlation between violence in Lebanese news and youth behavior. On the quantitative level, a survey was carried out with Lebanese youth who watch frequently and less frequently the Lebanese news. 102 responses were received and were analyzed using Statistical Package for Social Sciences (SPSS). Moreover, a qualitative analysis has been conducted with four interviewees with an extensive experience ...
  • Tangwa, Bongben Emmanuel (Notre Dame University-Louaize, 2022)
    Employee performance appraisal is one of the Human Resource Management (HRM) crucial tools employed by managers to get the best performance from their employees to achieve organizational goals and objectives. The reason is that, employees play a fundamental role in accomplishing organizations’ goals and objectives. Therefore, this study sought to establish the role of employee performance appraisal in achieving organizational goals. The study also sought to ascertain whether job satisfaction mediates the relationship between employee performance appraisal and organizational goals. The subjects ...
  • Khalil, Dalal (Notre Dame University-Louaize, 2022)
    In light of the influence of fake news on the Lebanese revolution that was ignited on the 17th of October 2019, this research paper examines how Notre Dame University (NDU) students reacted, assessed and were affected by false information. Four focus groups were conducted with 24 NDU students from different faculties and majors to gather valuable results. To answer this study’s five questions and look deeper into the youth’s behavior, comprehension, and evaluation of fake news spread on social media, the researcher adopted the Uses and Gratifications Theory (UGT) developed by Katz in 1959. The ...
  • Zouein, Cynthia Michael (Notre Dame University-Louaize, 2012)
    The topic of this thesis is in the area of Management, Banking and Finance, and it focuses on the impact of using Direct Sales Agents (DSA) in Retail Banking at BankMed. The usage of DSA is becoming of main importance in today’s banking sector where customized and quick services are a must. The purpose of this paper is to evaluate customer satisfaction and loyalty from using Direct Selling Agents (DSA) services in retail banking, based on customers’ perception. This paper’s contribution is that there are only few studies dealing with the assessment of DSA in banking environments. As a result, ...
  • Hachem, Hany Nabih (Notre Dame University-Louaize, 2013)
    Lifelong learning is the process of assessing and recognizing one’s educational needs, with an intrinsically-driven purpose of continuously satisfying these needs, using proper tools. The process is deemed as crucial to medical education, by high medical authorities. Mobile learning, in medical education, offers a wide spectrum of benefits to students, educators, and the learning process in general, including the enhancement of lifelong learning and problem-based learning skills. In Lebanon, little research has been done on mobile learning in undergraduate medical education, with no existing ...
  • Zgheib, Bouchra (Notre Dame University-Louaize, 2014)
    Purpose - The study provides the vendors with insights on the cloud adoption patterns as well as the perceived barriers of SMEs cloud adoption in Lebanon which may influence the technology. Cloud computing allows you to access software anywhere via the internet instead of from your hard drive or your local computer network. Design/methodology/approach - A survey was conducted to understand Lebanese SMEs decision makers' perceptions that impact their willingness towards adopting cloud computing technology. Findings —The findings showed that educational level, type of organization and numbers ...
  • Abou Chakra, Carmen Samih (Notre Dame University-Louaize, 2014)
    Nations have understood the importance of reliable branding strategies to promote themselves as unique touristic destination. Marketers around the world are now dealing with countries as if they are brands and use different kinds of strategies to promote them. This thesis went through the definition of branding and destination branding; it also discussed the branding process with the emphasis on the Lebanese case. Relying on persuasion theories, mainly Rank’s persuasion model, this thesis has analyzed the TV campaigns done by the Ministry of Tourism in Lebanon to determine their strengths and ...
  • Sili, Marie Joseph (Notre Dame University-Louaize, 2014)
    Many studies revealed that teaching was an extremely stressful professional, and that teacher stress being emotional and/or physical was an increasing problem. Therefore, the study used a quantitative survey design to investigate the main sources of stress among Lebanese elementary school teachers, and to determine whether there was a relationship between elementary teachers’ stressors and emotion-focused coping and whether there was a relationship between elementary teachers’ stressors and problem-focused coping strategies. The study involved 30 teachers who worked in a private school in Keserwen, ...
  • Semaan, David Younan (Notre Dame University-Louaize, 2014)
    Purpose - The purpose of this study is to demonstrate the power of Artificial Intelligence, specifically ANN, in forecasting exchange rates, and comparing the results to the statistical techniques' results. Design/methodology/approach - The purpose of this research is to compare between these two techniques, thus to find out which one is more accurate. Considering the fact that a slight difference among exchange rates influences business and trading, it is crucial to accurately predict exchange rates. The research will take the Euro Dollar exchange rate as a working example, although the ...
  • Abdulbaki, Nada H. (Notre Dame University-Louaize, 2014)
    The focus of this study is basically exploring the concepts of advertising brainwash and the imagined reality, and how it has developed a gruesome threat that devours the children’s imagination. It also highlights how the Lebanese curriculum of Grades one to five ignores critical thinking that can be acquired by customized philosophy in the form of children stories, which in turn creates media literacy and equips kids to specify their own identities and shape their own world. Thus, the theoretical framework relies on mass communication theories: Propaganda (seven persuasive devices that convince ...
  • Samara, Nisrine I. (Notre Dame University-Louaize, 2014)
    The purpose of this thesis is to study the direction of the causality between tourism development and economic growth in Lebanon, and to investigate the existence of a long-run relationship between the two variables. In order to reach our objectives, we estimate a Vector Auto Regression model and apply the Granger causality test. Our findings suggest a unidirectional causality running from economic growth to tourism development thus support the Growth Led Tourism hypothesis. They also identify a positive relationship in the short-run between tourism development and economic growth, and the impulse ...
  • Lara Nabil, Ghafary (Notre Dame University-Louaize, 2014)
    Purpose - The purpose of this thesis is to attempt to investigate the potential existence of an Audit Expectation Gap (AEG) in the Lebanese Commercial Banking Sector and assess the understanding of bank employees of the standards of internal audit as promulgated by both the Institute of Internal Audit and the Lebanese Central Bank. Design/methodology/approach - Deductive in nature, this thesis uses a questionnaire survey to examine the existence of a significant AEG in different areas of audit. Findings - The thesis finds evidence that an AEG exists in the areas of fraud detection and ...
  • El Hayek Bou Mansour, Michella (Notre Dame University-Louaize, 2021-12)
    Abrupt work schedules, such as nightshifts, are prevalent nowadays and are known to cause circadian misalignment and sleep disruption which can have adverse health consequences. Among the well documented pathologies among night workers are cardiometabolic impairments, the effects of which appear to be more disruptive in older adults due to their poorer adaptation to night work schedules. The physiological mechanisms by which night shift work and sleep disruption contribute to increased cardiovascular disease (CVD) risk are poorly understood. Furthermore, the potential role of specific CVD ...
  • Hanna, Jamal (Notre Dame University-Louaize, 2014)
    The study investigated the relation between the 5 components of leadership behaviors: Model the Way, Inspire a Shared Vision, Challenge the Process, Enable Others to Act, and Encourage the Heart, and the engagement level of 88 teachers in the shared decision-making process at 10 schools (5 public and 5 private) in Lebanon, at the level of planning, policy development, curriculum/instruction, student achievement, pupil personnel services, staff personnel, staff development, and budget management. The Leadership Practices Inventory LPI and Decision-making Questionnaire were used to measure the ...
  • Awky, Zoya Jabra (Notre Dame University-Louaize, 2014)
    The Lebanese leftist political song is an expression of a position and a belief, at times political and at others cultural. This study explores the reasons behind the emergence of the leftist political song. It analyzes more specifically the role of the Lebanese communist party and other leftist parties in supporting the artists that produced this type of songs and their role in using this particular genre as a motivator and a communication tool to mobilize their public. The study therefore examines the relationship between the political engagement of the artists and the existence of this song ...
  • Apikian, Gacia (Notre Dame University-Louaize, 2014)
    Purpose - This thesis attempts to explore the effect of online marketing for nonprofit nongovernmental organizations in Lebanon in the education sector. It also serves to investigate whether online marketing is an effective means of communication with target audiences to increase positive perception, awareness, volunteerism and donations. Design/methodology/approach - The researcher undertook a case study on Paradis d'Enfants, a nonprofit nongovernmental association of primary schools. The researcher conducted an interview, online and offline questionnaires, and reviewed online analytics to ...
  • Hobeika, Myriam (Notre Dame University-Louaize, 2022)
    During and after the war in Syria which erupted in 2011, the Syrian mobility has seen a rapid, large-scale outflow into neighboring countries with Lebanon being on the list of countries to host the largest numbers of Syrian refugees (SR). Many among them ended up living in refugee camps where conditions were and still are dire; consequently, they seek migration through refugees’ human agencies and foreign embassies in Lebanon. In light of this situation, community interpreting services have become increasingly required and immigration agencies subsequently have reached out to the Community ...