The twenty-first century confronts its citizenship with new choices, opportunities, and challenges due to the universal presence of technology in all spheres of life, especially in education. Technology made a shift in the academic field and created new possibilities that shook the traditional teaching and learning paradigms; teachers and trainers are confronted by challenges that range from the acquisition of skill and literacy in the usage of technology to the delivery of the necessary tools that will guide students to become knowledge creators and users. The overall objective of this study ...

Implementation of celebrities in the cosmetic industry Celebrity endorsement in the cosmetic industry has been vastly growing nowadays. This research focuses on the impact of involving a well-known celebrity in advertising campaigns, and the influence it has on consumers' purchase decisions. A correlation relationship will further be explained between the cost of utilizing a celebrity in advertisement, and the effect it has on the sale of the cosmetic brand being endorsed. The analysis of this thesis was computed using a survey distributed upon a sample group of both genders and three different ...

Personality constructs have been demonstrated to be of the main predictors for explaining and predicting satisfaction and commitment of employees at work. Employees’ personalities and personality traits play a significant role in their perception of life as individuals in general, and of work life as employees in organizations in particular. This thesis examines the impact that personality traits have on teacher- employees’ level of job satisfaction and commitment. A correlational study was performed to identify the relationships between the variables, where 99 employees (n=99), in a representative ...

Color and ornamentation are remarkable elements present trough diverse forms in the Lebanese architecture. Throughout history, Lebanon has been the crossroad of a variety of cultures and civilizations. Diverse currents coming from the East and the West including the Canaanites, the Phoenicians, the Greek, the Roman, the Franks, the Mamluk, the Ottoman rule and the French mandate carried new forms. Many concepts, new technologies and socio-cultural aspects merged with the local tradition to unfold into what we currently know as Lebanese architecture. The rich historic background contributed to ...

The study investigated the relationship between the three leadership styles; transformational, transactional and laissez-faire, and 73 Elementary I female teachers’ job satisfaction in 10 schools (5 private and 5 public) in Lebanon. The instruments used were the Multi-Factor Leadership Questionnaire, Fifth Edition, Short Form (MLQ-5X Short, the Job Descriptive Index (JDI, 2009 revised) and Job in General Scale. Correlation and descriptive analysis (one-way ANOVA) were used to analyze data. The results revealed that both transformational and transactional leadership were positively and significantly ...

Does your Appraisal System Work? Can Appraisal System work as a method of retaining human power and work as a strategy for building culture? Each year, employees and their immediate bosses enter into an elaborate gaming exercise called the annual performance appraisal. Most of it is form filling, and yet every company goes through the ritual. It's time to reappraise appraisal systems. Appraisal systems require constant rejuvenation and renewal. If appraisal systems have to serve development purposes without creating any insecurity or defensiveness we need to learn to treat employees with a shade ...

Maintenance is the most costly phase of the software life cycle. The maintenance cost of a program is estimated to be over 80% of its total life cycle costs (Erlikh, 2000). Since most of the maintenance time is devoted to understanding the program itself, program comprehension becomes essential. Often, a large fraction of the maintenance time is spent on reading code to understand what functionality of the program it implements. An insufficiently documented source code can be challenging for developers to understand and maintain. A clear and concise documentation can help developers ...

Purpose -- the purpose of this thesis is to study and analyze the value of training and development with regards to the satisfaction and motivation of employees. Furthermore, this thesis tends to shed light on Kettaneh Company and better understand whether the training performed in this company is important and successful in enhancing the employees’ their performance and satisfaction. Design/methodology/approach -- in this thesis, the qualitative and quantitative approaches are used in presenting and analyzing the data. Primary data from a questionnaire and unstructured interviews was collected ...

The fashion retail industry in the Middle East region is drastically expanding in most of the countries of the region with a great variety of international brands opening. The purpose of this thesis is to study the level of customer satisfaction in the region and try to design a complete training system to maximize customer satisfaction by optimizing customer service. Establishing such a system might be hard to design, yet succeeding in such initiative might allow retailers to gain an important competitive edge in times of sever competition and great expansion. The problem is that the customer ...