The internationalization of a small mobile operator into the surrounding emerging markets is an entrepreneurial and risky process due to the target markets nature in terms of protectionism in some markets or even poverty and political and economical instability in other markets. Moreover, I pursued an internship at Grey Worldwide, a multinational advertising agency that is serving the Kuwaiti mobile operator Zain Telecom. In the course of my work, I was part of an advertising compaign meant to increase Zain Telecom's market share in the Sudanese market, a war torn and poor country with very low ...