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FACULTY OF HUMANITIES

FACULTY OF HUMANITIES

Recent Submissions

  • Chelala, Nathalie Maroun (Notre Dame University-Louaize, 2013)
    Traditional media are a one-way conversation addressed by a company to consumers or to the public, whereas Social Media allow a real, balanced and unconstrained two-way conversation between the company and the world. This is why it is of no surprise that some believe that using social media in the marketing strategy can be somehow frightening. This is also why marketers, especially in Lebanon are still reluctant to use social media as part of their marketing mix. The purpose of this thesis is to examine how companies in Lebanon use social media as a marketing and branding tool in consumer ...
  • Char, Christel Antoine (Notre Dame University-Louaize, 2012)
    The thesis examines the visual and connotative representations of men in Lebanese print advertising. Historically, studies on female stereotypes in advertising and media have been conducted from every possible angle, but even after extensive research, I have found very few studies on male stereotyping in the same field. The reason behind that lies, I think, in the fact female stereotyping is more controversial and demeaning to women, while male stereotyping seems to be flattering and favorable to men. Controversy sells, and controversial subjects get a lot more attention than non-controversial ...
  • Yazbeck, Rita (Notre Dame University-Louaize, 2022-11-08)
    This thesis will discuss the difficulties related to the translation of jokes from English to Arabic, the cultural elements of the two languages, and how translators translate jokes from English into Arabic. I will also discuss the cultural aspects, with a study on translation theory. It also talks about literary translation, the translation of English jokes into Arabic, epic translation fails, and the Arabic culture. Moreover, this thesis explains the challenges of translating jokes, the cultural aspects of translating jokes, the cultural component of joke translation, and the difficulty of ...
  • Margossian, Maria K. (Notre Dame University-Louaize, 2012)
    This research deals with the effects that living with a sibling with Autism has. The aim of the research was to investigate the effect of living with a sibling with Autism/PDD by using play therapy methods. In order to achieve this goal the researcher undertook a literature study to provide a better insight into the dimensions and complexities of defining autism and its related conditions, as in-depth look at the triad of impairments and the influence this has on the functioning of siblings of children with Autism/PDD. The second objective was to undertake an empirical study with regardsto the ...
  • Akoury, Chahid Charbel (Notre Dame University-Louaize, 2012)
    The surge in number of facebook users over the last years has been propelled by their needs for social integration, self-expression, and information seeking. This paper explored the motivations for using Facebook, and the gratifications Lebanese users derive from those uses. Moreover, this study examined the frequency of facebook participation of the Lebanese user. A literature review was done on the scholarly research covering the areas of social networking sites, new media and uses and gratifications theory. The theoretical framework was used to determine what are the motivations for Facebook ...
  • Francis, Darine Youssef (2012)
    The impact of the thin ideal body of a woman as is presented in media has been constantly investigated in the literature of the female body image. This study has explored the potential effects of television's body image on the perception of Lebanese females between 20 and 30 years old. By using the social comparison theory as a mechanism, this study has investigated the relationship between television exposure, automatic self-comparison, body dissatisfaction, and mood disturbance. A sample of 145 Lebanese female filled out an online questionnaire and report the number of hours they spent watching ...
  • Ghoussoub, Pina Raymond (Notre Dame University-Louaize, 2014)
    The relationship between religion and politics is critical, particularly in a multi-confessional country like Lebanon. Against this backdrop, this study explores the impact of religious speeches and news reports broadcasted by a number of Lebanese TV stations to decode the specific propagated message via these news texts. In other words, in order for Lebanon to progress and mature politically, it is necessary that there be a clear distinction between religion and politics. But given the nature and history of Lebanon, this distinction should not amount to total separation. A healthy distinction ...
  • Nakad, Therese Selim (Notre Dame University-Louaize, 2015)
    Social networking sites have opened the doors of communication allowing people from around the world to engage and to interact with each other. As one of the most outstanding social networking communities, Facebook boasts over 1 billion active users, visiting the platform several times a day. The purpose of this study is to examine whether Lebanese students pay attention to the ads displayed on Facebook and what kind of attitudes they have toward Facebook ads. A thorough revision of relevant literature in the fields of online advertising, Facebook advertising attention, media elements, and online ...
  • Zohrob, Patrissia (Notre Dame University-Louaize, 2015)
    This paper about children’s literature and its translation focuses on translating two short stories from the book لأنها إبتسمت لي entitled Because She Smiled at ME by the author Mirna Dagher from Arabic to English. This thesis is composed of three parts; the first part is the literature review, which discusses the history and development of translation, the role of the translator, and the history and translation of children’s literature. The second part of my thesis includes the source text (ST) and the target text (TT). As for the third part, it is the analysis. This section of the paper consists ...
  • Aoun, Manal (Notre Dame University-Louaize, 2015)
    The concept of dieting and staying fit has become a worldwide phenomenon affecting not only women in the first world countries but also in Middle Eastern countries such as Lebanon. Women in Lebanon are striving to maintain the ‘ideal’ weight and diet product companies have promoted the concept of staying thin and have linked it to being physically attractive. The purpose of this research is to show how diet product ads and specifically the case of Nestle Fitness Corn Flakes campaign displayed on television in Lebanon, has had different effects on women aged between 25 and 35 years. The research ...
  • Sarrouf, Raghida (Notre Dame University-Louaize, 2007-05)
    Language is the tool used for communication in different fields specifically politics and has provided humans with a wide variety of words to use in their daily lives. Although dictionaries, agreements, declarations, conventions, and organizations give objective definitions, that is. meaning of' every word. Every word has more than a meaning fai it has different connotations resulting from various accumulated experiences, intentions, linguistic factors and non-linguistic factors. Thus, meanings of words reflect different points of view. The focus of this thesis is to deal with how the Lebanese ...
  • El Hayek Bassil, Pascale E. (Notre Dame University-Louaize, 2013)
    The purpose of the mixed method research was to determine the level of financial literacy among third secondary students of a private catholic school in Lebanon and determine whether such skills were being acquired from the economics program at this school or from university, work experience or family life. The qualitative study measured the financial literacy of 54 third secondary students and 49 graduates of that same school using a standardized survey. Results showed that: the mean core of third secondary students was below the passing grade, the mean score of third secondary sociology and ...
  • Bou Khalil, Rita (Notre Dame University-Louaize, 2022-07-25)
    This thesis argues that the process of the transformation of the image of the female in science fiction can be classified into pre-liminality, liminality, and post-liminal reintegration. These three stages lead towards hybridity and transition, but each is characterized by different directions and relations. To demonstrate this claim, each aspect of liminality (pre- and post-) will be examined through the lens of feminist theories as they are portrayed in Snow Crash (1992) by Neal Stephenson, Neuromancer (1984) by William Gibson, The Last Ride of the Glory Girls (2011) by Libba Bray, and Hand ...
  • Trad, Zeina George (Notre Dame University-Louaize, 2007-05)
    Reading is the basis of all activities students do in all school subjects and this skill has been given more attention than any other feature in education. Knowing how to read at school is an important accomplishment in itself for any student's language growth and is the source of success whether in academic years or later in life (DeStefano, 1982, p.388). Since to "read" is to decipher and understand the meaning of letters and symbols (Merriam Webster Online, p.!), comprehension is a key element in this skill. ESL/EFL students find reading in English difficult because they do not understand a ...
  • Khoury, Calina (Notre Dame University-Louaize, 2022)
    The 19th Century witnessed a new era in Arabic Literature. After a long period of mental stagnation, a great desire for learning emerged. The West started to gain interest in Eastern Literature, which triggered closer relations between the Arab countries and other European nations. This approach paved the way for the Renaissance, which intended to achieve a drastic positive change. The East also started to appreciate Western Literature; this led to a reform in hope to limit ignorance. This openness to other civilizations sparked authors’ desires to bridge the gap between East and West. Gibran ...
  • Aad, Carla (Notre Dame University-Louaize, 2019)
    This presentation showcases the journey that I embarked into within the media world. It is based on creating an overview of TV distribution history and analyzing changes in distribution to identify patterns throughout the years. This work was done by studying major formats in TV production as well as local and international production, TV shows, home-viewing and audience, and digital distribution. Every method of distribution and production affected shifts in audience expectations and changes in content, and every production was executed differently in each country. Based on academic ...
  • Keyrouz, Cherine (Notre Dame University-Louaize, 2019)
    Since the last decade of the 20th century, the market of luxury goods has witnessed a steady growth globally. The brands’ owners are giving greater attention to the phenomenon of luxury consumption. This thesis presents an insight into the determinants of the consumers’ behavior and their purchasing targets and needs towards luxury fashion brands and products, such as Christian Dior, Chanel, Hermes, Yves Saint Laurent, Gucci, Versace, among others, and their relative importance. There are several studies that have tested the consumers’ purchasing behavior, while only few studies surveyed and ...
  • Maluf, Antoine B. (Notre Dame University-Louaize, 2022)
    Municipalities are in direct contact with their communities, delivering basic services and ensuring safety and security within their jurisdiction, and they are at the forefront of the response to crises. While it is imperative to understand the potential of municipal communication in bridging the trust gap between the state and citizens to improve functionality and social stability, there is a dearth of such studies in Lebanon. This study becomes even more pertinent considering that it comes at a time when Lebanon is facing multiple crises including an unprecedented economic and ...
  • Saba, Doris (Notre Dame University-LouaizeBeirut Film Society, 2021)
    According to the office of the United Nations High Commissioner for Refugees (UNHCR) and the office of the United Nations Children's Fund (UNICEF), the impact of the deep economic and financial crisis hitting Lebanon, the Covid 19 Pandemic and most recently the Beirut Blast are affecting migrant workers on all aspects and pushing many to the brink. Therefore, we are witnessig illegal immigration through many ways, resulting high and dangerous risks on the migrants’ lives. With the support of the United Nations Office on Drugs and Crime (UNODC) and as a responsible filmmaker who believes that ...
  • Abi Allam, Dayane (Notre Dame University-Louaize, 2022-04)
    This study aims to explore the effects of the small arms’ positive portrayals in the Lebanese news on youth. A combination of quantitative and qualitative methods has been adopted to understand the correlation between violence in Lebanese news and youth behavior. On the quantitative level, a survey was carried out with Lebanese youth who watch frequently and less frequently the Lebanese news. 102 responses were received and were analyzed using Statistical Package for Social Sciences (SPSS). Moreover, a qualitative analysis has been conducted with four interviewees with an extensive experience ...

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