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Theses and Dissertations

Theses and Dissertations

 

Recent Submissions

  • Yazbeck, Marie-Claire Nemer (Notre Dame University-Louaize, 2015)
    Purpose - This research attempts to investigate the level of awareness of Lebanese individuals regarding the need for blood and to assess the merits of different communication channels used in promoting blood donation, as well as identifying the factors which would influence the respondents' decision to donate blood. Furthermore, this paper endeavors to profile the Lebanese donors/non donors in terms of demographic characteristics. Design/methodology/approach - This study adopts the post-positivist approach and a deductive reasoning. Data is collected using both qualitative and quantitative ...
  • Skaff, Sami Charles (Notre Dame University-Louaize, 2010)
    Strong brand equity has became a very important factor that influences consumer's perceptions of a brand. Success in brand management arises from understanding and managing brand equity correctly to produce strong attributes that will influence consumers when making their choices. Working as a marketing executive for the Chevrolet brand in Qatar, has pushed me more to investigate the brand equity dimensions and the relationship with the dealership. Integrating the dealership as an additional dimension for the brand equity is a concept that can fit any dealership around the globe. In the era of ...
  • Karayan, Karen (Notre Dame University-Louaize, 2014)
    Purpose: The purpose of this study is to determine the impact of the global financial crisis of2007-2008 on the performance of Lebanese banks. Design/methodology/approach: The methodology applied in this study is the econometric "Chow Test" which investigates structural breakpoints or sudden changes in a data series as a result of an unexpected shock. In this research, the mentioned model aimed at testing for any statistical break in the performance of Lebanese banks from the pre-crisis period to the post-crisis one. The application of this model involved the use of profitability, liquidity, ...
  • Dimachkie, Zeina Jamil (Notre Dame University-Louaize, 2014)
    Purpose: The purpose of this project is based on different subjects. First, it investigates students' behavior towards the use of interactive whiteboard in the classroom. Second, it focuses on the impact of interactive whiteboard on students' grade. The main objective is to improve the teaching-learning process in the College of Notre Dame de Louaize School with the use of technology, specifically the IWB. Design/Methodology/Approach: Both IWB and regular whiteboard were used based on an ABAB design. A questionnaire was completed by 150 students whose age range between 1 1 and 13 years old. The ...
  • Tabboush, Manal (Notre Dame University-Louaize, 2009)
    For the past two decades, mergers and acquisitions actiVIty m the U.S. banking sector have tremendously increased. The largest U.S. institutions continue to buy smaller institutions such that the number of banks declined from 14,451 at the end of 1982 to 7,283 by year end 2007. During this same period, however, the total number of branches grew from 34,791 to 78,867. In line with the above changes was the deregulation of the banking sector in the Unites States. The above factors encourage U.S. banks and financial institutions to merge in order to save costs and capitalize on the available ...
  • El-Khoury, Mireille Ibrahim (Notre Dame University-Louaize, 2010)
    Today, companies act world-wide to gain success and increase the growth and profit. Nowadays, they need to do this to be competitive on the ever changing market. One of the most important things to have in mind when thinking of expanding to other countries is which entry mode to choose. There are several ways of entering a market and if you do it right you might be very successful, but if you do not spend time on this decision the internationalization process can become very short and the company can lose a lot of capital. With this thesis I want to investigate how BBAC bank, a Lebanese bank ...
  • Aoun, Jessica Raymond (Notre Dame University-Louaize, 2013)
    Purpose — The objective is to empirically test the level of stock market interdependence in terms of return volatility spillover among selected developed and emerging markets, namely US, UK, Euro area, Japan, Turkey and Hong Kong, to determine whether international portfolio diversification can still result in risk reduction in the light of globalization and liberalization. Design/methodology/approach — This thesis uses the modified iterative cumulative sum of squares (ICSS) algorithm to detect break points in the return variance of six selected stock markets. Then a GARCH (1, l) process with ...
  • Douaihy, Richard J. (Notre Dame University-Louaize, 2010)
    Business today are in a must to follow the internationalization process to ensure long-term growth and survival thus continuously striving to study the market's characteristics to identify the latter's potential and to unlock its upcoming opportunities and threats. These companies around the globe pursue different methods and models of internationalization and sometimes go by the same model of expansion in a diverse way. Currently, the Kurdistan district in Iraq is becoming a major point of attraction for today's businesses that are looking for further resource allocation and growth increase. ...
  • Keirouz, Joanne (Notre Dame University-Louaize, 2010)
    All companies are faced with external threats and internal weakness hence it is vital for the survival and success of that organization to overcome these stressors by creating a well-structured strategy that utilizes their strength and takes advantage of the available opportunities. The option of implementing a delocalization strategy should be considered if a company wishes to accomplish one or more of the following: increase sales, decrease cost, decrease risk and/or develop business opportunities. This is the case of the Talkies, a leading production house in Lebanon. The objective of this ...
  • Kassis, Lynn (Notre Dame University-Louaize, 2026-05)
    This paper analyzes the effects of oil price volatility and the asymmetrical effects of the oil price volatility and major global crises on both oil-exporting and oil-importing economies. Major crises include the COVID-19 pandemic, the Russian-Ukraine war, and the current conflicts in the Middle East, particularly in Gaza and Israel. This research has an econometric model in two parts. In the first part of the model, oil price volatility is calculated through various GARCH-type models. In the second part of the model, the macroeconomic impacts of oil price volatility in relation to inflation, ...
  • Rached, Michel (Notre Dame University-Louaize, 2026-05)
    Purpose – This research project assesses the relationship among financial inclusion and sustainable development. It will focus on how financial inclusion can promote sustainable and inclusive development. This project evaluates if the increased access to financial services can positively impact sustainability across countries under different macro-economic and institutional conditions. Approach – A positive-deductive approach was used for this study to investigate the relationship between financial inclusion and sustainable development. A longitudinal-panel data set containing 38 countries from ...
  • Rasbieh, Hamsa (Notre Dame University-Louaize, 2026-05)
    Purpose - Currency crises remain a major source of macroeconomic instability in emerging economies, yet there is still considerable uncertainty regarding the mechanisms through which macroeconomic vulnerabilities translate into currency instability. While traditional models emphasize macroeconomic imbalances as primary drivers, recent research highlights the role of institutional quality in shaping economic resilience and policy credibility. This study examines how macroeconomic fundamentals and governance interact in determining currency crisis probabilities within fragile emerging markets. Approach ...
  • Hajjar, Samah F. (Notre Dame University-Louaize, 2015)
    Purpose: this study investigates the change in market performance of U.S. acquirers after the passage of Sarbanes Oxley Act of 2002. Design/methodology/approach: event study methodology is conducted on a sample of 675 acquirers between 1999 and 2006. Findings: results reveal that on the aggregate level, there is a significant improvement in the market performance of U.S. acquirers around the announcement day after the enactment of SOX 2002 Act. U.S. Stock acquirers’ market performance shows an insignificant improvement; whereas the market performance of cash acquirers do not exhibit any change ...
  • Al-Azar, Ibraheem M. (Notre Dame University-Louaize, 2010)
    The main objective of this thesis was to research the various methods that can be used in arriving to a fair price for companies in Lebanon especially due to the availability of many different risk factors and various other aspects that hinder the valuation process. It was found that the DCF model is the most appropriate valuation method to be used according to most of the literature on the subject. However to be able to apply it in emerging markets it is in need of major adjustments taking into consideration the various different risks available in such markets and the need of including such ...
  • Abou Saleh, Omar (Notre Dame University-Louaize, 2024-12)
    Purpose – Previous research shows the inconclusiveness and ineffectiveness of the traditional econometric models in predicting the future trends, movements, and volatilities of cryptocurrencies. This thesis aims to develop and evaluate a novel volatility modeling framework that combines the adaptability of CEEMDAN in decomposing cryptocurrency price data with the robustness of GARCH models in capturing conditional volatility. Methodology and Approach – This research will use the Complete Ensemble Empirical Mode Decomposition with Adaptive Noise (CEEMDAN). This method will be complimented by the ...
  • Yaacoub, Carol Challita (Notre Dame University-Louaize, 2009)
    The internationalization of a small mobile operator into the surrounding emerging markets is an entrepreneurial and risky process due to the target markets nature in terms of protectionism in some markets or even poverty and political and economical instability in other markets. Moreover, I pursued an internship at Grey Worldwide, a multinational advertising agency that is serving the Kuwaiti mobile operator Zain Telecom. In the course of my work, I was part of an advertising compaign meant to increase Zain Telecom's market share in the Sudanese market, a war torn and poor country with very low ...
  • Asmar, Eddy Milad (Notre Dame University-Louaize, 2009)
    Many IT solutions providers' have discovered nowadays the importance of having an ideal project implementation methodology to attain successful on time and on budget project as an aid to achieve corporate development and growth. This research project describes a new Islamic banking software implementation methodology which can be flexible enough to cope with the various Islamic banks structures to meet efficiently the set GO LIVE date i. e. the project closure date. Finally, through evaluation of the types of Methodologies, the research project will conclude which type is the ideal one and if ...
  • Harmouch, Leila Jean (Notre Dame University-Louaize, 2013)
    In today’s fierce global competition, manufacturing companies strive to defend their share in the market by keeping competitive price and unbeatable quality. Being spread globally, Sanita built a competitive advantage from low selling prices and high quality products; however, competition is too strong with international giant invading the Lebanese market. In order to stay on the competitive edge and continue on making profit, Sanita turned its focus on new management techniques: lean manufacturing. Lean philosophy concentrates on reducing the waste level by identifying and eliminating non-value ...
  • Kattan, Antoine Elias (Notre Dame University-Louaize, 2008)
    Looking for business opportunities outside the Lebanese borders goes back to hundreds of years ago. Lebanese individuals used to travel for trading and working abroad. Most of them have succeeded and many have made remarkable achievements despite the difficulties in the means of transportation, communication, security With Globalization, openness of International markets and the new technologies investments across borders became easier. During the last few years the Lebanese banking sector is attempting to expand abroad for many reasons, including the scarcity of investment opportunities in ...
  • Bitar-Karkafi, Catherine Georges (Notre Dame University-Louaize, 2015)
    Purpose -- the purpose of this study is to explore the barriers that hinder women’s advancement to leadership positions in higher education institutions in Lebanon, based on the perception of female academics in three prestigious universities that follow the American system in Lebanon. Design/methodology/approach -- the research is qualitative. The literature review and face to face semi-structured interview are adopted to have a holistic understanding of the glass ceiling type barriers in academia. The in-depth semi-structured interviews are conducted with 34 academic women who have different ...

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