The purpose of this thesis is to highlight and increase the importance of using a new model known as "the intrinsic value" model in the valuation of stocks; while decreasing the dependence of the price earning ratio concept in determining the true worth of the stock. A concise summary is first given about the US stock market, how it functions, the types of stocks offered, its exchanges, and its players. The price earnings ratio concept with its pros and cons will be presented in "Chapter Three". Moreover, the macroeconomic and microeconomic factors affecting the price and earnings (two essential ...