• ESG and employee turnover in environmentally sensitive industries - the case of G7 

  Boutros, Sandra (Notre Dame University-Louaize, 2026-05)

  Purpose: This study offers a comprehensive empirical analysis of the link between environmental, social, and governance (ESG) performance and employee turnover in environmentally sensitive industries in G7 countries Design/Methodology: This study covers a panel dataset of data between 2016 and 2025 based on available data of publicly listed firms. Fixed Effects (FE) model is adopted to control for all time-invariant differences between organizations. Findings: The overall ESG score is not significantly related to employee turnover. when ESG performance is unpacked into its individual pillars, ...
• AI in HRM : opportunities and challenges among companies operating in Lebanon 

  Samaha, Jaimy (Notre Dame University-Louaize, 2026-05)

  This study explores the adoption and role of Artificial Intelligence (AI) in Human Resource Management (HRM) within Lebanese organizations, a context that remains underexplored in existing literature. Drawing on the Technology Acceptance Model (TAM) and the Resource-Based View (RBV), the research investigates the key drivers of AI adoption, its practical applications, and its potential to generate organizational value despite financial, structural, and cultural constraints. Using a qualitative exploratory approach, semi-structured interviews were conducted with eleven HR professionals across ...
• Commercialization strategies and success in medtech startups : a qualitative study in Europe 

  Khoury, Lamis (Notre Dame University-Louaize, 2023-05)

  The purpose of this research is to explore the commercialization strategies and success factors of MedTech startups in Europe. The study aims to understand the challenges and opportunities faced by these startups as they seek to bring their products and services to market, and how they navigate the complex regulatory and investment landscape of the MedTech industry. Moreover, it provides insights into the best practices that can be used by future MedTech startups in Europe to increase their chances of success. In order to answer the research questions, this study uses a case study design and in ...
• Corporate social responsibility in Lebanon 

  Youness, Hasan Riad (Notre Dame University-Louaize, 2009)

  The business activities in Lebanon as all business worldwide create both positive and negative externalities for both society and environment. The interaction between business and society which has become of great importance revolves around how business generate more positive externalities and minimize negative externalities. These negative externalities which are very abundant in Lebanon can be lessened when more emphasis is put on the stakeholders. Such emphasis raises a question on whether this responsibility is a cost or a value enhancer. This study argues that a responsible attitude toward ...
• Lebanese banking investment abroad : the case of Byblos Bank in Djibouti 

  Abi Nasr, Krystel I. (Notre Dame University-Louaize, 2008)

  Beyond a shadow of a doubt, the most successful economic sector in Lebanon is the banking sector. This latter has proved, over the years, its ability to absorb the economic shocks caused by local and regional disturbance. The Lebanese banks’ capacity is much larger than the internal Lebanese market needs. Consequently, the need for Lebanese banks to expand abroad is becoming more and more an obligation. As for Byblos Bank sal, it has been introduced to Djibouti for the financing of a water project by one of the bank’s African client Mr. Yves. This memoir is not just a copy of the Bank’s project; ...
• Investigating the investment determinants of the GDP growth in China 

  Daoud, Georges A. (Notre Dame University-Louaize, 2014)

  Purpose: The purpose of this study is to investigate the investment determinants of the GDP growth in China and therefore to provide insights regarding the Chinese Market and its entry barriers. Methodology: This research contains quantitative methods through a regression model and a qualitative study through various indicators and market data provided by various statistical tools and prominent international organizations. Potential Outcomes: This study shows that FDI is a stronger determinant of GDP growth in China by approximately threefold than equity investment. Potential Limitations: ...
• The impact of Basel III on lending spreads of banks (Group Alpha) operating in Lebanon? 

  Saliba, Pierre (Notre Dame University-Louaizé, 2013)

  After the financial crisis of 2008, the Basel committee on Banking Supervision announced the Basel III reforms that can increase the quantity, quality, consistency, and transparency of a bank’s capital. Banks can adjust to the regulatory reforms in a number of ways. In this paper, we assume that Lebanese banks seek to pass on any additional costs of meeting regulations by raising the loan rates. The aim of this paper is to study empirically the relationship between capital and lending spreads of banks operating in Lebanon, group alpha. Following the release of Basel III requirements, Lebanese ...
• Measurement of the efficiency of Lebanese commercial banks using data envelopment analysis 

  Chukri, Joelle (Notre Dame University-Louaize, 2015)

  Purpose -- The banking sector is the backbone of the backbone of the Lebanese economy, and Lebanese banks hold over half of the public debt. Therefore it is critical to periodically assess their efficiency and profitability. Failure to do so could lead the country to a debt crisis or even bankruptcy. The purpose of this study is the measure the efficiently and productivity of 24 Lebanese commercial banks in 2008, 2011 and 2013. Design/ methodology/ approach -- To measure relative efficiency, the study employed three data Envelopment analysis (DEA) models which are the CCR, BCC and A&P. the ...
• Digital marketing tactics by civil society organizations in Lebanon : the best practices uncovered 

  Hawi, Lara (Notre Dame University-Louaize, 2023-05)

  Purpose: This thesis aims to analyze the digital marketing tactics used by marketing specialists at Lebanese Civil Society Organizations (CSOs) to identify the most effective practices for increasing volunteerism, expanding the audience, and attracting donors. Research Method: The study used qualitative research, conducting in-depth interviews with five experienced marketing specialists working for CSOs. Findings: Social media, email, and content marketing tactics are effective in engaging more volunteers, expanding the audience base, and attracting funds from international donors. Search ...
• Supporting inclusion of persons with disabilities in the Lebanese workplace : an exploratory study on areas of adherence of Lebanese law 220/2000 

  El-Hachem, Lea (Notre Dame University-Louaize, 2023-05)

  This study examined the right of Persons with Disabilities in the context of Lebanon. The purpose of the study was to analyze and examine reasons behind not employing Persons with Disabilities and the abidance of companies operating in Lebanon in relation to the 220/2000 Law. Accessibility costs, open-mindedness of recruiters, and the centralization of decisions were studied in relation to lack of employability of PWDs. More than 200 participants and subjects were recruited in a snowball sample and answered two questionnaires. Results were analyzed and calculated in a Correlation and Regression ...
• Exploring the factors that impact job satisfaction among employees working in Lebanese NGOs 

  Khalil, Rana (Notre Dame University-Louaize, 2023-05)

  Purpose - This research aims to explore the various factors that impact the job satisfaction of employees working in NGOs operating across the Lebanese territory. Moreover, this thesis will study the relationship between demographics, salary, promotion opportunities, relationship with colleagues, relationship with supervisors, work environment, meaningfulness, and job autonomy with job satisfaction. The purpose is for these findings to be useful for business owners and organizational leaders in understanding how to make sure that all the previously listed aspects work to improve the job ...
• Impact of transformational leadership on startup development in the Lebanese context 

  Al Sayah, Elie (Notre Dame University-Louaize, 2023-03)

  The modern business world is becoming more and more concentrated on entrepreneurship and financial freedom. Therefore, leadership is becoming a growing priority for executives and managers. The main purpose of this paper is to investigate the impact of transformational leadership on startup development while taking into consideration employee performance as an important driver in the Lebanese context. Results from a sample of 132 individuals working in different startups demonstrate that the more transformational leadership practices are implemented, the more employees perform efficiently to ...
• Acceptance of cryptocurrency as a financial tool in the Lebanese market 

  Finianos, Roben Robert (Notre Dame University-Louaize, 2023-04)

  Purpose: The purpose of this research is to assess the factors that affect the intention to use cryptocurrency and the acceptance of this new technology as a financial tool in the Lebanese market. Design/methodology/approach: We will be using a structured survey to a sample of Lebanese citizens holding a university degree. The sample for the research will include at least 120 financially literate participants. we will be using a quantitative method based on the distribution of questionnaires and results will be analyzed on SPSS in order to study the relationship between variables. Findings: ...
• OTC consumer purchasing behavior : the case study of Lebanon 

  Hanna, Sarah (Notre Dame University-Louaize, 2023-04)

  Purpose: This research aims to evaluate the effect of eleven sub-variables under Attitude, Subjective Norms, and Perceived Behavioral Control on the over the counter (OTC) medicine purchasing behavior of Lebanese consumers. The study will also examine the mediating role of intention in determining consumer behavior. Design/methodology/approach: A questionnaire was developed and shared with 272 respondents through social media platforms. Quantitative data was collected to investigate the effect of Attitude, Social Norms, and Perceived Behavioral Control on consumer Intention and Behavior. Results ...
• The impact of the absence of business strategy in dealing with crisis effectively 

  Donerian, Aren (Notre Dame University-Louaize, 2023-02)

  Organizational structure and corporate governance are two interrelated strategies that improve companies’ performance and contribute to its growth, expansion, and stability. Mainly, after the COVID-19 widespread, companies in Lebanon, especially SMEs and startups fell short in meeting their requirements because they lacked sufficient organizational structure, planning, and contingency plan. Therefore, this thesis has identified the multi-factors of SMEs, organizational structure, corporate governance, and how Lebanese SMEs dealt with the situation during COVID-19. Accordingly, the thesis adopted ...
• Students' satisfaction with the hybrid learning system : Lebanese context 

  Radwan, Tarek Ghazi (Notre Dame University-Louaize, 2023-03)

  It is said, any newly implemented system will have some challenges to encounter and tune. In this research study, we did address the students’ experience and satisfaction with the newly implemented hybrid learning system in distressed countries like Lebanon where different challenges are more significant due to the lack of proper IT infrastructure, poor internet connection, and challenging economic conditions. The aim of this study is to determine the level of students’ satisfaction with the implemented hybrid learning system within the Lebanese private sector universities and to explore the key ...
• Application of corporate social responsability of multinational companies in the Middle East and North Africa region and its importance : (the AXA case) 

  Saad, Rana Elie (Notre Dame University-Louaize, 2012)

  Nowadays, business is not just about making profit; it involves optimizing resources in order to maximize stakeholders’ benefits. Today’s global market relies on Multinational Corporations (MNC) whose ever-increasing impact on global economy made their Corporate Social Responsibility (CSR) policies more open to public scrutiny. The media, non-governmental organizations (NGOs), and activist groups have constantly questioned activities of MNCs in developing countries, particularly with regard to issues such as forced labor, bribery, and so on. This present study focuses on these MNCs’ CSR practices ...
• The effects of motivational factors on employee engagement levels in times of crisis : the case of a Lebanese Alpha Bank 

  Rizk, Tracy Raef (Notre Dame University-Louaize, 2022-11)

  Purpose – The purpose of this study is to identify to what extent employees are engaged at work using five significant independent variables despite the financial, economic and pandemic crises that Lebanon is going through today. Design/methodology/approach – The study is survey-based, questionnaires are distributed to the frontline bank employees and the data will be collected from Byblos Bank branches across Lebanon. The sample for the study will include 205 Byblos Bank staff (Including managers and employees). The study will be conducted as a positivist approach. Findings – The study results ...
• Labor Youth in Lebanon : management & analysis 

  Khoury Mjaes, Cendrella (Notre Dame University-Louaize, 2006)

  Child labor is an economic and social phenomenon that is still present in our civilized world. Dealing with the problem has put international corporations in a tight position, where taking advantage of working children seemed as a cost saving technique to compete in the business world. The following paper demonstrates the status of working children in the different Lebanese business sectors, and mainly aims at proving that working children represent more of a cost that an asset for corporations. The paper also aims for showing that the phenomenon is damaging for both working children and for ...
• Elaborating a marketing strategy for Zeenni's Trading Agency 

  Karam Frangieh, Sabine (Notre Dame University-Louaize, 2006)

  Philip Kottler says: "Today you have to run faster to stay at the same place." Therefore; nothing is for granted in today's economy: no marketing positions could be maintained without exercising huge efforts... What if the company is seeking to ameliorate its position and image? In order to succeed in this ever changing and complex business environment, the least a company can do is to work according to a certain strategy. The purpose of this project is to elaborate a marketing strategy for Zeenni's Trading Agency ZETRA.The study will entail the characteristics of the Lebanese industry in general ...

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