• Facebook and marriage communication in Lebanon : is Facebook a potential cause of divorce and infidelity 

  Dakramanji, Sarah Mohammad (Notre Dame University-Louaize, 2015)

  This study investigates the infidelity behaviors resulting from the excessive use of Facebook. Research has been conducted on online infidelity, these studies, however, have been limited to the use of pornography, chat rooms, and emailing. Moreover, recent press stories have reported that Facebook is involved in one out of five divorce cases (Luscombe, 2009). In fact, 81% of America’s tip divorce attorneys have seen an increase in the number of cases citing evidence from social networking sites in the last five years, and Facebook continues to be a top culprit (AAML, 2010). These figures suggest ...
• From screen to society : exploring male gaze & gender performativity in the arab version love is blind 

  Hussein, Malak (Notre Dame University-Louaize, 2026-05)

  This study examines how the male gaze and gender performativity operate within the Arab reality dating show Love Is Blind: Habibi (2024), with particular attention to visual framing, gender roles, and collectivist cultural values. While existing studies on dating reality television have largely focused on Western contexts, limited research has explored how global dating formats are culturally adapted within Arab societies, particularly through the lens of visual representation and gendered power. This study addresses that gap by examining whether Laura Mulvey’s (1975) concept of the male gaze ...
• God’s Not Dead : Analyzing Narrative Immersion and Character Identification in the Transformative Experiences of Lebanese Christian Young Viewers 

  Salloum, Maroon (Notre Dame University-Louaize, 2026-04)

  This thesis investigates the transformative experiences of Lebanese Christian young viewers following exposure to the faith-based film God’s Not Dead. Grounded in media psychology, the study employs the Elaboration Likelihood Model (ELM) and Narrative Transportation Theory to examine how cinematic storytelling influences pre-existing beliefs, attitudes, and behaviors. Using an empirical approach with a sample of 102 participants, the research analyzes the cognitive and affective processes that occur during film viewing. Central to this inquiry is the concept of perception, defined as the process ...
• Media and mental health : the impact of news on Lebanese young adults' mental health 

  Khalil, Trinita (Notre Dame University-Louaize, 2023-06)

  This study aimed to investigate how the consumption of negative news on onlineplatforms regarding the ongoing crises in Lebanon affects the mental well-being of young adults aged 18 to 35. Previous research has established a link between exposure to news and negative emotions, heightened levels of stress, and irrational beliefs. Therefore, this study focused on examining the relationship between negative news consumption and mental health in young adults, with a particular emphasis on the Cognitive Appraisal theory as a framework to explore the impact of online negative news related to the ...
• Narrative evolution in Lebanon's digital media : a comparative analysis between professional and amateur journalistic storytelling in relation to audience perception 

  Wakim, Joyce M. (Notre Dame University-Louaize, 2026-05)

  This study examines the evolution of digital storytelling in Lebanon by comparing professional and amateur journalistic narratives and their influence on audience perception. Grounded in Social Cognitive Theory and Narrative Theory, it explores how storytelling techniques shape emotional engagement, persuasion, and perceived credibility. A mixed-method approach was used, combining a qualitative multiple case study of four digital storytellers with a quantitative survey of 120 participants. The findings show that amateur journalistic narratives are more personalized and emotionally expressive, ...
• Emerging technologies and creative pedagogy in audiovisual education : the case of NDU’s DAVA 

  Gabriel, Sarah (Notre Dame University-Louaize, 2026-01)

  This study investigates the incorporation of artificial intelligence (AI)-assisted editing and production tools into audiovisual education at Notre Dame University–Louaize’s Division of Audio-Visual Arts (NDU DAVA) in Lebanon. Based on the theoretical framework of technological determinism, this research investigates the influence of these technologies on student creativity and educator academic practices, evaluating whether their effects can be seen as independent catalysts for change (strong determinism) or as shaped by social, institutional, and cultural factors (weak determinism). The study ...
• The behavioral impact of product placements in mobile game applications on Northern Lebanese Universities' young adults 

  Ayoub, Coline Fouad (Notre Dame University-Louaize, 2015)

  This Study focuses on consumers’ attitudes toward product placements in mobile game applications, and whether players see them as a new and innovative persuasion technique that could in fact affect their purchase intentions and behaviors toward the placed product. Young university students aged between 18 and 24 from three universities located in the North of Lebanon were targeted. Using a quantitative research method through a questionnaire that was distributed on the three campuses, we collected data about students’ attitudes toward product placements and their purchase intentions and behaviors ...
• The role and effectiveness of radio in today's Lebanese media landscape : the show goes on 

  Eid, Delicia Joseph (Notre Dame University-Louaize, 2015)
• The shift from TV to online advertising in Lebanon : a case study of Murr Televison (MTV) 

  Beayni, Joelle (Notre Dame University-Louaize, 2015-10)

  This research studies the shift from TV to online advertising in Lebanon taking the Lebanese channel: MTV as a case study. This thesis aims to identify the effects of online advertising on MTV viewers. Its objective is to recognize online advertising as an added strategy to MTV’s online platforms and to highlight the impact of online advertising and social media mainly internationally, with a small focus on the Arab world and the region. It concentrates on the transition from traditional to new media. Also, it tackles the impact of online advertising, its influences and effectiveness on the ...
• Women in Lebanese billboard advertisements : investigating a gendered image 

  Terce, Gisele (Notre Dame University-Louaize, 2015)

  The aim of this research is to investigate the gendered image of women in Lebanese billboard advertisements. It examines the visual representations of women in advertisements in light of the male gaze and gender performance theories as well as the concept of objectification and stereotype. No previous research has analyzed Lebanese billboard advertisement from the perspective of these theories. This research will therefor help spread awareness with regards to female representation and the implications that such representations may have on society. One hundred fifty respondents participated in a ...
• Gossip Girl setting fashion trends : Lebanese young viewers' identification with media characters 

  Abi Khalil, Tamara Noelle Alicia (Notre Dame University-Louaize, 2015)

  The aim of this research is to extend the knowledge of identification with media characters when it comes to fashion on the series Gossip Girl. Since the subject has been studied abroad, this thesis will help gain an understanding of the subject in Lebanon, and its influence on Lebanese female teenagers and young adults. The theory that is used throughout the study is the one of identification. The thesis used a qualitative research method and employed a series of interviews with 18 Lebanese females, with ages ranging from 16 to 26 years old. The respondents were asked to answer 15 questions. ...
• Media effects : the Disney princess phenomena : a study of the effects of Disney princesses on Lebanese young females 

  Khaddage, Wafaa (Notre Dame University-Louaize, 2013)

  The purpose of this study was to explore the portrayal of gender roles, images and stereotypes in Disney animated films and how the Princess Phenomena can affect young Lebanese females. A content analysis of the main Disney Movies that have a quintessential Disney Princess was conducted. The sample consisted of young Lebanese girls aged 3 to 16 and their mothers who can observe their daughters actions’ and behaviors. Both quantitative and qualitative data were obtained to examine to what extent are girls tangled in the Disney Princess Phenomena and to document how the Princess Character’s physical ...
• Negative news and its impact on the mental health of Lebanese people 

  Habchi, Rony (Notre Dame University-Louaize, 2025)

  This thesis examines the connection between Lebanese people’s news reading habits during times of ongoing social stress and mental health. In order to examine the effects of various forms of news engagement, both digital and conventional, on psychological well-being markers like anxiety, stress, and sleep quality, the study used a quantitative approach. 102 individuals completed structured questionnaires and provided open-ended answers. Standardized measures including the Pittsburgh Sleep Quality Index and the Beck Anxiety Inventory were employed. The findings showed that people who spent three ...
• The impact of online advertising on North Lebanese consumers 

  Azzaz, Rana A. (Notre Dame University-Louaize, 2014)

  This research studies the effect of online advertising on North Lebanese attitudes and determines what internet portals North Lebanese consumers are mostly responsive to. In other words, this thesis measures the extent to which online advertising is effective in North Lebanon. For this purpose, a literature review covers definitions of online advertising and consumer behavior were integrated. North Lebanese consumers’ responses to social media were examined too. The uses and gratifications theory is well suited for studying this subject. This suitability is due to several factors like active ...
• Comparative advertising in Lebanon : where to? : legal, professional and consumer perspectives 

  Ayoubi, Amali Yassine (Notre Dame University-Louaize, 2014)

  The remarkable success of comparative advertising especially in Lebanon has sparked considerable discussions over the relative qualities and risks. Comparative advertising in the Middle East, European Union and United States has shown application of the rules and regulations of the governments through respecting the law of the community via its influence on consumer purchasing behavior which goes along with hypothesis one. This study has explored the position of the Lebanese market regarding comparative advertising through taking the opinions of some legal experts and practitioners in the field. ...
• Obama's 2008 campaign : lessons learned and applied in the Lebanese context 

  Doumit, Pamela Badawi (Notre Dame University-Louaize, 2013)

  It was Obama's 2008 brilliant campaign that shed light on the meaning and importance of a consistent political marketing campaign. It proved to have significant effects on people's voting behavior and it inspired many individuals including the author of this study who accordingly sought out answers on one main question: How can Lebanese political entities use the political marketing lessons developed from Obama's 2008 campaign and apply them in the Lebanese Context? The author conducted several interviews and examined various literatures to collect the necessary data and then interpreted them ...
• Assessing the effects of DVD piracy on the Lebanese film productions 

  Khabbaz, Nicolas (Notre Dame University-Louaize, 2009)

  The main factor is pinning down the income of the Lebanese movie is piracy. Investors are not willing to spend their money in a high risk project if piracy is going to continue affecting negatively the revenues of films.the growth of the Lebanese cinema is facing many obstacles. The major one is the difficulty to finance a film because financiers do not consider the Lebanese cinema as an industry with potencial success. For them, investing in a movie is not a thriving business that makes fast profit or even any profit. A lot of Lebanese movies didn't make it "financially". The producers are still ...
• The grieving process on Facebook in Lebanon and its impact on the 5 stage of grief 

  Araman, Sygrid Robert (Notre Dame University-Louaize, 2013)

  The aim of this study is to explore how Facebook’s platform is used in the grieving practices in Lebanon. In addition, it is supposed to reveal whether or not it soothes the five stages of grief, introduced by Elisabeth Kubler-Ross(1997): 1) Denial, 2) Anger, 3) Bargaining, 4) Depression, and 5) Acceptance, by incorporating the support of others. Results will show if a Lebanese virtual grieving outlet on Facebook is actually present and effective. Using variables such as feelings, the five stages of grief and gratification of human needs, two methods of research were used for this study, qualitative ...
• Twitter : a new marketing tool for retail business in Lebanon 

  Doumit, Aline Bechara (Notre Dame University-Louaize, 2014)

  The objective of this study is to create an understanding of the importance of using Twitter in Lebanese retail companies and how it directly affects the customers’ buying decision. The aim is to define the characteristics, advantages and disadvantages of Twitter that differentiate it from traditional marketing communication channels (TV. Press Ads, Billboards…), and from other Social Media tools (Facebook, Pinterest, Instagram…). It is also about opportunities and challenges Twitter induces for communication. The paper explores the use of Twitter in communicating with current and potential ...
• Fast food advertising to children in Lebanon and its potential effects on eating habits and obesity 

  Koukou, Elise Elias (Notre Dame University-Louaize, 2014)

  In recent years, the food and beverage industry in Lebanon has viewed children and adolescents as a major market force. As a result, children and adolescents are now the target of intense and specialized food marketing and advertising efforts, especially fast food companies. The Lebanese society has witnessed an increase in overweight children and diabetic ones. This increase is due to several factors related to the types of food marketed to this category of people: - Food captures 12.5% of Lebanese consumer spending and so there is vigorous competition within this industry - Food is a repeat-purchase ...

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