Introduction: Plant-based alternatives (PBAs) are meat and dairy analogues manufactured from non-animal raw materials to mimic the sensorial and functional characteristics of conventional meat and dairy products. With the growing market of PBAs, more research is dedicated to examining consumption trends as well as the drivers and barriers that affect them. This is particularly crucial for generation Z (born between the years 1997 and 2010) since this cohort drives future market trends. To our knowledge, no study has evaluated consumption patterns or perceptions of plant-based alternatives among ...