DSpace at NDU: Recent submissions

  • Chelala, Nathalie Maroun (Notre Dame University-Louaize, 2013)
    Traditional media are a one-way conversation addressed by a company to consumers or to the public, whereas Social Media allow a real, balanced and unconstrained two-way conversation between the company and the world. This is why it is of no surprise that some believe that using social media in the marketing strategy can be somehow frightening. This is also why marketers, especially in Lebanon are still reluctant to use social media as part of their marketing mix. The purpose of this thesis is to examine how companies in Lebanon use social media as a marketing and branding tool in consumer ...
  • Antoun, Elie (Notre Dame University-Louaize, 2022)
    The Venezuelan crisis was filling the headlines during 2019, and took the world’s attention. The country that once was the wealthiest in Latin America suffers the worst economic crisis of a country that is not experiencing war since the 20th century. Diseases, collapse of institutions, destitution, and repression have led millions to flee the country to neighboring states. Venezuela, that sits on the largest oil reserves in the world, has the phenomenon called “the resource curse”, where the government is spending all the money coming from oil without injecting any back into the economy. The ...
  • Al Hassanieh, Joelle (Notre Dame University-Louaize, 2022)
    Humans are exposed to a notable variety of toxicants including lead as a heavy metal resulting from occupations and through environmental accumulation as in the Lebanese coastal and freshwaters. It is well established that lead exposure in the workplace contributes to worker infertility and decreased reproductive efficiency. Several reports have reported the detrimental impact toxic effects on human male reproduction by subsiding libido, spermatogenesis, semen quality, hormonal production and regulation, and much more. The objectives of this study were to inspect the effects of ...
  • Char, Christel Antoine (Notre Dame University-Louaize, 2012)
    The thesis examines the visual and connotative representations of men in Lebanese print advertising. Historically, studies on female stereotypes in advertising and media have been conducted from every possible angle, but even after extensive research, I have found very few studies on male stereotyping in the same field. The reason behind that lies, I think, in the fact female stereotyping is more controversial and demeaning to women, while male stereotyping seems to be flattering and favorable to men. Controversy sells, and controversial subjects get a lot more attention than non-controversial ...
  • Chamoun, Marlyse (Notre Dame University-Louaize, 2012-01)
    This thesis observes the readability and the legibility of the selected fonts and sizes in the information web pages by the performance of web designers and how this issue may affect the rate of comprehension while reading on screen. It considers how four different fonts may influence the rate of comprehension, the typefaces Georgia, Verdana with their sizes 8, 10, and 12 pt, which are made to be read on screen in information web pages in comparison to those of Arial and Times new Roman that are displayed on the web pages on computer screens by the web designers. A problematic question was raised ...
  • Saliba, Stephanie (Notre Dame University-Louaize, 2022-06)
    Purpose: This research aims to shed light on key potential variables affecting the Lebanese recycling intentions and behaviors. It tries to reveal the mediation role that intention plays between these variables and the recycling behavior. It also studies the moderating role that the government and the presence of appropriate infrastructure might play in encouraging eco-friendly Behaviors. Design/methodology/approach: Quantitative data was collected from 317 participants through a questionnaire shared with participants on different social media platforms. The relationship between Attitude, Social ...
  • Yazbeck, Rita (Notre Dame University-Louaize, 2022-11-08)
    This thesis will discuss the difficulties related to the translation of jokes from English to Arabic, the cultural elements of the two languages, and how translators translate jokes from English into Arabic. I will also discuss the cultural aspects, with a study on translation theory. It also talks about literary translation, the translation of English jokes into Arabic, epic translation fails, and the Arabic culture. Moreover, this thesis explains the challenges of translating jokes, the cultural aspects of translating jokes, the cultural component of joke translation, and the difficulty of ...
  • Tazian, Arine Varoujean (Notre Dame University-Louaize, 2012)
    In this thesis, we will merge into the Lebanese Agriculture Sector, specifically the Bekaa Valley of Lebanon. Study to search excellence in the agriculture and find solutions in making this sector more performant and competitive. This topic was driven by concerns from farmers in our village, Anjar (Bekaa), seeking to make profit from their crops. Unfortunately, the farmers in Lebanon do not have any government support and at the end of the season, if their crops survive they sell them at very low prices to commissioners and not directly to the shops. In order to study the agriculture sector in ...
  • Chmeit, Nader (Notre Dame University-Louaize, 2012-07)
    The scheduling problem is one of the most challenging problems faced in many different areas of everyday life. This problem can be formulated as a combinatorial optimization problem, and it has been solved with various methods using heuristics and intelligent algorithms. We present in this research an efficient solution to the scheduling problem using two different heuristics namely Simulated Annealing and Ant Colony Optimization. A study comparing the performances of both solutions is described and the results are analyzed.
  • Ezzeddine, Rana (Notre Dame University-Louaize, 2012-09)
    It is important to understand stellar evolution as well as the chemical composition and structure of the Galactic disk, in which B stars in open clusters play a major role as they are of the most massive and brightest objects in these clusters. The fundamental atmospheric parameters (Teff, log g) of the B stars in the Alpha Persei open cluster (190pc, 50Myrs) have been determined using the Stromgren uvby-β photometric system, with a calibration technique by Napiwotzki et al. (1993)[65]. The method is based on fitting spectral lines of fundamental stars to synthetic spectra based on Kurucz ...
  • Achaa, Millie (Notre Dame University-Louaize, 2015)
    I have read in Aidoo’s Dilemma of a Ghost that it is sometimes assumed by the west that Africans were incapable of coherent reasoning. With this ambiguous implication, one is forced to conclude that, this meant that African ethnicities and their visual art designs lacked the matter and the form which made the other groups of mankind supposedly think more logically. I intend to dispel such myths as far as Acholi of Uganda are concerned by introducing a peak look through the designs of living expressed in the Acholi ethnicity. I hope, through this little work that scholars of other academic ...
  • Hajje, Thilda (Notre Dame University-Louaize, 2022)
    Vaccination is a preventive measure to reduce death and morbidity against infectious diseases, and has been applied effectively against most of the viral and bacterial infections around the world. Targeted campaigns against children diseases have been very effective in drastically reducing such diseases thanks to national immunization programs in both developed and developing countries. However, many individuals including parents of various ages are still reluctant to commit to vaccination and some recent fears have been increasing when it comes to vaccination more recently, especially due to ...
  • Mallah, Amani N. (Notre Dame University-Louaize, 2015)
    This thesis was conducted to examine the impact of the evolution of FATCA on Lebanon. This study discusses the evolution of the U.S tax system, and its attempt to combat U.S tax evasion beginning with the Qualified Intermediary Program and ending with the U.S Foreign Account Tax Compliance Act (FATCA). Moreover, it entails the evolution of the FATCA regulations and analyzes this evolution with all the modification of these regulations. A detailed timeline of the evolution of the FATCA status as well as the projected timeline are highlighted. Interviews with four head of legal compliance officers ...
  • Zakhour, Rayan Joseph (Notre Dame University-Louaize, 2013)
    As the world is in an accelerating transformation towards sustainable development, the Lebanese population seems to be concerned about the environment and ready to invest in sustainable buildings. This study assessed the understanding on the sustainability among the Lebanese population and checked to which extent they are ready to invest in green buildings. The research was conducted online using an online survey engine and reached more than 400 respondents all over the Lebanese territory in a descriptive and experimental approach. The results were analyzed using the SPSS statistical package and ...
  • Margossian, Maria K. (Notre Dame University-Louaize, 2012)
    This research deals with the effects that living with a sibling with Autism has. The aim of the research was to investigate the effect of living with a sibling with Autism/PDD by using play therapy methods. In order to achieve this goal the researcher undertook a literature study to provide a better insight into the dimensions and complexities of defining autism and its related conditions, as in-depth look at the triad of impairments and the influence this has on the functioning of siblings of children with Autism/PDD. The second objective was to undertake an empirical study with regardsto the ...
  • Rizk, Daniel (Notre Dame University-Louaize, 2012)
    The main purpose of this study is to show the importance of building a sales team in the business, and how crucial it is to maintain a solid commercial strategy, accurately tailored and professionally supervised, driving the company to success. This study summarizes the results of Radisson beauty s.a.r.l starting with its formation, and the different processes that the company took to create a well-organized and successful sales team. Throughout this process, each member of the sales team was required to submit a questionnaire and was deeply interviewed to assess his progress, the collected ...
  • Akoury, Chahid Charbel (Notre Dame University-Louaize, 2012)
    The surge in number of facebook users over the last years has been propelled by their needs for social integration, self-expression, and information seeking. This paper explored the motivations for using Facebook, and the gratifications Lebanese users derive from those uses. Moreover, this study examined the frequency of facebook participation of the Lebanese user. A literature review was done on the scholarly research covering the areas of social networking sites, new media and uses and gratifications theory. The theoretical framework was used to determine what are the motivations for Facebook ...
  • Sleilaty, Naji (Notre Dame University-Louaize, 2012)
    Money transferred by Lebanese immigrants represents a significant percentage of total deposits at banks of GDP. There is therefore a need to study the effect of these remittances. The aim of the thesis is to assess the effect and contribution of the international Lebanese Diaspora on the Lebanese economy. Primary and secondary data were analyzed to back up the argument that there is misuse of remittances, and that corrective actions are required. The study found that the highest relation is between remittances flow and private sector deposits and the weakest relation is between remittances and ...
  • Ghaoui, Jessica Melhem (Notre Dame University-Louaize, 2012)
    Contracting overseas construction projects is usually considered a “high risk business”, mostly because of a lack of adequate overseas environmental information and overseas construction experience. Managing risk is one of the primary objectives of firms operating internationally, nevertheless, the treatment of risk and uncertainty in the international management firm vary in their use of those terms and tend to look at particular categories of risk. In recent years, owners and contractors have aggressively pursued international business opportunities and projects, but in the face of the ...
  • Sfeir, Elias (Notre Dame University-Louaize, 2012)
    Delay-Tolerant Networks (DTNs) are a type of emerging networks characterized by very long delay paths, frequent network partitions and high loss rates. The nodes are sparsely deployed and intermittently connected. The presenting network is used in a variety of environments including military, disaster situations and for long distance communications. Although it is used in critical sectors, the communication support lacks the high end technology usually found in important networks. The nodes participating in this network do not have stable end-to-end connections. They can communicate to each other ...